MUMBAI: Gadda Co which works in the mattress and bedding industry, announces the launch of its latest ad campaign, ‘Ab Stress Nahi Hai Sehna, Yahi Hai Shaktimaan Ka Kehna’, featuring actor Mukesh Khanna. He is known for his roles as Shaktimaan and Bhisma from Mahabharat.
The campaign, now live across Instagram and Facebook, focusses on the modern-day stress levels caused by poor sleep and presents Gadda Co mattresses as the ideal solution. In the ad, Khanna’s Shaktimaan delivers a message that proper sleep is the foundation of a healthy life, urging viewers to choose Gadda Co for their sleep needs.
Khanna said, “I’ve always promoted health and well-being, and I believe that good sleep is crucial to that. Gadda Co’s commitment to offering products that enhance sleep quality and reduce stress aligns perfectly with my values. I’m happy to be part of a campaign that brings attention to such an important aspect of our lives.”
Shish Kharesiya, founder, CEO House of Brands – Baby & Mom Retail, said, “We are delighted to have Mukesh Khanna on board as the face of Gadda Co. His legacy as an actor is a symbol of trust and protection, perfectly mirrors our mission of providing stress-free, quality sleep solutions. With this campaign, we hope to reinforce the message that Gadda Co mattresses are the go-to choice for a healthier, more relaxed life.”
The ad portrays the stress caused by inadequate sleep, using Khanna’s Shaktimaan character to emphasise the life-changing impact of a good night’s rest. The campaign looks to educate consumers on why Gadda Co’s mattresses are designed to provide superior comfort, support, and durability – ensuring a restful and rejuvenating sleep experience.
Watch the videos here:
Mattress:
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Mattress protector:
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Cervical pillow:
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Fiber Pillow:
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