New Delhi: GAIL (India) Limited’s flagship social awareness campaign Hawa Badlo continues to make a mark across the country, championing the fight against air pollution while setting benchmarks in impactful communication and citizen engagement.
Launched in 2016, Hawa Badlo has been driving the adoption of cleaner fuels such as natural gas, biogas, and renewables, while motivating individuals to embrace sustainable practices in their everyday lives.
The campaign’s consistent creativity and social impact have won it wide industry recognition. It secured Gold, Silver, and Bronze Awards at Goafest 2022 and 2023, alongside honours at the Abby One Show Awards for standout campaigns including Interdependence and Hawa Badle Hassu. It also won the Shark & Brand Bharat Awards from Panchjanya and The Economic Times in 2022 and 2023.
Earlier, the OTT series Hawa Badle Hassu received a certificate of appreciation at the News18 iReel Awards 2019 for its strong environmental message, while the campaign also bagged a Bronze at #Kaleido2019 by Brand Equity and The Economic Times in the Public/Government Sector category. At the SCOPE Corporate Communications Excellence Awards 2019, Hawa Badlo was honoured for the “Best Effective Use of Digital Media.”
Recognition on digital platforms also included a Silver at the SAMMIE Awards 2018 for ‘Best Use of Video Content’. GAIL’s short film Kadvi Hawa Badlo was shortlisted at the Jaipur International Film Festival, further strengthening the campaign’s creative standing.
Released in 2017, Kadvi Hawa Badlo offered a dystopian vision of a submerged Mumbai to highlight the urgency of climate action. The film inspired citizens to reduce their carbon footprint, adopt greener lifestyles, and choose clean fuel options such as natural gas.
Among its many high-impact initiatives, the Green Ride with fitness icon Milind Soman—covering 1,400 km from Mumbai to Delhi—successfully raised awareness on air pollution and sustainable living. Similarly, the OTT series Hawa Badle Hassu on Sony Liv, celebrity-led initiatives with Vivek Oberoi, Vir Das, and Govind Namdev, and activations like gifting smart nasal filters to Mumbai’s traffic police reinforced its relevance on-ground.
At the grassroots level, initiatives such as Power of Green (tree plantation), Switch2Swachh (promoting CNG and emission checks), Change For Good (highlighting neglect of oxygen in polluted environments), and Reconnect to Roots (reviving traditional sustainable practices) have extended the campaign’s impact across communities.
With its blend of creativity, storytelling, and real-world interventions, Hawa Badlo has emerged as one of India’s most effective environmental communication movements. As it continues to evolve, GAIL reiterates its commitment to “making the nation breathe better” through collective awareness and action.
