New Delhi: GAIL (India) Limited has announced the resounding success of its latest digital push under the “Waah Kya Energy Hai” campaign, which has gained widespread traction across the country. Focused on promoting awareness and adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG), the campaign strategically leveraged the influence of popular digital creators to reach millions in both urban and semi-urban India.
Through an engaging mix of reels, vlogs, testimonials, and behind-the-scenes content, influencers have highlighted how CNG and PNG are revolutionizing daily life—from powering cleaner kitchens to fuelling eco-friendly transportation. Their relatable storytelling has played a crucial role in making clean energy solutions feel aspirational and accessible.
“The overwhelming response to this campaign reinforces the growing public interest in sustainable energy solutions. Through relatable storytelling and trusted voices, we’re not only spreading awareness—we’re inspiring change,” said Dr. Jyoti Kumar, Head – Corporate Communications, GAIL (India) Limited.
Central to the campaign’s momentum is its Instagram hub, @gailindia, now a thriving showcase of community stories, innovations, and day-to-day experiences powered by natural gas. This visibility has helped reposition CNG and PNG as future-ready energy choices, especially for young, sustainability-conscious consumers.
With over 2,800 CNG stations and a rapidly expanding PNG network, GAIL is at the forefront of India’s clean energy transformation. The campaign’s success marks a major milestone in its broader mission of driving an energy-resilient India—one reel, one story, and one clean energy choice at a time.
