Wednesday, February 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Games24x7 partners with Akshaya Patra Foundation; donates 10,000 ‘Happiness Kits’

by MN4U Bureau
December 17, 2021
in Featured, Campaigns
Reading Time: 2 mins read
A A
Games24x7 partners with Akshaya Patra Foundation; donates 10,000 ‘Happiness Kits’
Share Share ShareShare

Games24x7, India’s largest online skill gaming platform, commenced their partnership with Akshaya Patra Foundation with an aim to provide 10,000 student beneficiaries of the Mid-Day Meal Schemes (MDMS) with ‘Happiness Kits’. These kits contain tools to deliver holistic nutrition, education, and hygiene to the doorsteps of children in alignment with the changing requirements of a pandemic afflicted world.

The company has announced a commitment of INR 6 crores during the current fiscal with a mission to support children across various verticals including facilitating education, eliminating malnutrition, addressing trafficking and empowering students through scholarship programs.

Shri Suhas Wadkar, Deputy Mayor, Brihanmumbai Municipal Corporation (BMC) graced the occasion with his presence and shared his views on the initiative, “I would like to extend my gratitude to organisations like Games24x7 which support and contribute to society, further strengthening the efforts and various programs institutionalised by the Government. Such contributions have continued to provide support during the pandemic, helping foundations like Akshaya Patra provide holistic nutrition to over 20 crore children.”

During the inaugural ceremony, Bhavin Pandya and Trivikraman Thampy, co-founders and CEO’s of Games24x7 said, “Ensuring that our children grow up in caring, nourishing and healthy environments where they get the right opportunities to learn, and progress is of critical importance. These must be provided through means that are accessible and can be delivered to their doorsteps. For this, we are delighted to join hands with Akshaya Patra Foundation and join them in their mission to ensure that no child is deprived of education because of hunger.”

Mathan Varkey, National Director and Corporate Partnerships, Akshaya Patra Foundation said, “A survey by IIM Kolkata shows that the average reading score of children who are beneficiaries of the Mid-Day Meal Scheme was 80 percent higher than those who aren’t. My sincere thanks to Games24x7 for this partnership and we envision this being a long-term relationship.”

To create sustainable and lasting change, it is vital for all stakeholders to create such platforms and empower organizations already working at the grassroot level. With this as a first step, Games24x7 hopes to continue to positively contribute towards the cause of child welfare in India.

Tags: Akshaya Patra FoundationGames24X7Happiness Kits

RECENT POSTS

Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path
Campaigns

Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path

February 4, 2026
0

Mumbai: Womanhood is not a story, it is a collection of journeys shaped by courage, choice, and conviction. It lives...

Read moreDetails
Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković
Campaigns

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

February 4, 2026
0

MUMBAI: Insight Cosmetics, a homegrown beauty brand has launched a new campaign aimed at reshaping beauty standards by placing product...

Read moreDetails
ting Team sparks viral brand movement with “TEAM _” cultural trend
Campaigns

ting Team sparks viral brand movement with “TEAM _” cultural trend

February 4, 2026
0

Mumbai: ting, an India-based advertising agency known for its innovative and creative-driven marketing solutions, is once again shaping digital culture...

Read moreDetails
Meta launches ‘Scam Se Bacho’ campaign with Neena Gupta and creators to combat online fraud
Campaigns

Meta launches ‘Scam Se Bacho’ campaign with Neena Gupta and creators to combat online fraud

February 4, 2026
0

New Delhi: Meta has rolled out the third edition of its flagship anti-scam initiative, Scam Se Bacho, a digital awareness...

Read moreDetails
Himalaya Wellness launches nationwide stress awareness campaign across India
Campaigns

Himalaya Wellness launches nationwide stress awareness campaign across India

February 4, 2026
0

Bengaluru: With stress increasingly emerging as a significant public health concern in India, Himalaya Wellness Company has launched a nationwide...

Read moreDetails
Cumin Co. launches ‘Table of Love’ campaign, reimagining cookware as a limited-edition, emotion-led collectible
Campaigns

Cumin Co. launches ‘Table of Love’ campaign, reimagining cookware as a limited-edition, emotion-led collectible

February 3, 2026
0

Mumbai: Cumin Co., the health-first kitchenware brand, has launched ‘Table of Love’, a Valentine’s Day-led limited-edition campaign that reframes cookware...

Read moreDetails

LATEST NEWS

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

February 4, 2026
Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

February 4, 2026

ANALYSIS

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change
Analysis

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change

February 4, 2026
0

For more than a decade, India’s advertising industry has been optimised for abundance. More screens. More platforms. More formats. More...

PEOPLE

HCCB bolsters senior leadership team to accelerate next phase of growth
People

HCCB bolsters senior leadership team to accelerate next phase of growth

February 4, 2026
0

Mumbai: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has announced a series of senior leadership appointments across...

MARKETING

Britannia Treat Creme Wafers partners with Naruto for special edition packs
Marketing

Britannia Treat Creme Wafers partners with Naruto for special edition packs

February 4, 2026
0

Mumbai: Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to bring the global anime phenomenon Naruto to...

Subscribe to Newsletters

ADVERTISING

Sociowash secures D2C Media Mandate for AGEasy
Advertising

Sociowash secures D2C Media Mandate for AGEasy

February 3, 2026
0

Delhi: Sociowash, an integrated advertising agency, has secured the D2C media mandate for AGEasy, a unique phygital, direct-to-consumer business of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

How Tier-2 Developers Are Building Visibility Through Hyper-Local Media Planning
Authors Corner

How Tier-2 Developers Are Building Visibility Through Hyper-Local Media Planning

February 4, 2026
0

In Tier-2 real estate market visibility is no longer about how loudly a brand speaks it’s about how locally it...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path

Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path

February 4, 2026
Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

February 4, 2026
Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

February 4, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.