Games24x7, India’s leading online skill gaming company, today unveiled its new brand identity, marking a significant milestone in the company’s 17-year journey. The new visual identity is a testament to the company’s commitment to the seamless integration of science and entertainment. Guided by the operating ethos of ‘Science of Gaming’, this transformative unveiling reflects Games24x7’s unwavering commitment to delivering awesome game play experiences rooted in scientific principles.
At the unveiling of the new brand identity, Bhavin Pandya, Co-founder and Co-CEO, Games24x7 said, “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalized gaming experiences to entertain our users.”
The carefully crafted new visual identity of the Games24x7 corporate brand serves as a beacon, symbolizing the company’s dedication to creating experiences that transcend the ordinary. Every element has been thoughtfully designed to communicate the duality inherent in brand’s guiding belief: the intersection of science and entertainment.
Brand initiatives around new visual identity launch:
Games24x7 sparked excitement surrounding its new visual identity by unveiling a colour teaser on its social media platforms. The video showcased waves of vibrant colours, each inspired by the brand’s new logo. Subsequently, to provide the audience with a deeper insight into Games24x7’s journey and story so far, its values, and commitment, the brand presented in a three-part illustrated video of Games24x7 journey.
The brand engaged its employees through a dedicated microsite – Readytogo24x7.com, which featured a live countdown to the unveil, one-touch games with exciting rewards, and a live photo wall encouraging employees to share their photos, fostering a visual representation of the Games24x7 extended family.
Intriguing contests were also designed, inviting employees to share their unique perspectives and experiences with the brand, adding a fun and personal touch to the rebranding activities. Furthermore, employees expressed their connection with Games24x7 by sharing the brand’s values that resonate with them the most on their social media handles. These initiatives not only built anticipation but also created an inclusive and spirited atmosphere, allowing teams to actively participate in this journey.
Press Release published with out editing.
