Sunday, March 22, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Gaurav Bahirvani launches ‘Test Twenty’: The Fourth Format of Cricket for a New Generation

A global movement merging Test cricket’s depth with T20’s energy to shape the next generation of cricketing legends

by MN4U Bureau
October 18, 2025
in Marketing
Reading Time: 9 mins read
A A
Gaurav Bahirvani launches ‘Test Twenty’: The Fourth Format of Cricket for a New Generation
Share Share ShareShare

Dubai: Cricket is on the cusp of its most transformative chapter yet. Visionary sports entrepreneur Gaurav Bahirvani, Executive Chairman of the One One Six Network and the mind behind the Fourth Format, has officially unveiled Test Twenty — a groundbreaking new format, platform, and global movement that redefines the future of world cricket and marks the sport’s boldest reinvention to date.

For decades, cricket has captivated millions but lacked a truly unified global stage for young talent to shine together. Test Twenty changes that narrative — a youth-driven global initiative designed to discover, nurture, and celebrate emerging players from across the world. The format fuses the strategic depth of traditional cricket with the energy and tempo of the modern game, creating a bridge between legacy and innovation for a new generation of fans and athletes.

A New Vision for the Game

Test Twenty has been developed as a youth-first global movement, bringing together players aged 13 to 19 from across the world. The format — two innings of 20 overs per side with cumulative scoring — aims to blend the endurance and artistry of Test matches with the pace and excitement of the modern game. Matches can end in a win, loss, tie, or draw, maintaining cricket’s full competitive spectrum.

Standing alongside Bahirvani are some of the sport’s biggest names, including AB de Villiers, Sir Clive Lloyd, Matthew Hayden, and Harbhajan Singh, who form the Test Twenty Advisory Board, lending their experience and vision to guide the platform’s evolution.

AB de Villiers – The Innovator:

AB de Villiers
AB de Villiers

“Test Twenty is innovation with intent – it honours the traditions of the game while embracing the possibilities of the future. It gives young players a new dream to chase and fans a new story to follow,” said AB de Villiers.

Widely regarded as one of the most inventive players in modern cricket, de Villiers sees the Fourth Format as the natural next step in the game’s evolution – modern, meaningful, and purpose-driven.

Sir Clive Lloyd – The Statesman:

Sir Clive Lloyd
Sir Clive Lloyd

“Having lived through every era of cricket, I can say this – the game has always adapted, but never this thoughtfully. Test Twenty brings back the art and rhythm of the sport, yet keeps it alive with modern energy,” said Sir Clive Lloyd, the first-ever World Cup winning captain.

For Lloyd, Test Twenty is a revival of the game’s lost artistry – a format that honours its past while embracing a smarter, faster tomorrow.

Matthew Hayden – The Visionary Mentor:

Matthew Hayden,
Matthew Hayden

“As a player and a parent, I see this as cricket’s bridge between eras – a format that carries the wisdom of the old world into the fire of the new. For young players, this is a chance to grow not just as athletes, but as people,” said Matthew Hayden.

Hayden’s voice reinforces Test Twenty® as a movement built not only on competition, but on education, mentorship, and character.

Harbhajan Singh – The Torchbearer:

Harbhajan Singh
Harbhajan Singh

“Cricket needed a fresh heartbeat – something that connects today’s youth with the game’s original spirit. Test Twenty® does exactly that,” said Harbhajan Singh, one of India’s most celebrated match-winners.

Harbhajan brings a generational perspective – passion, authenticity, and a deep desire to see cricket’s next chapter led by integrity and pride.

United by purpose and driven by belief, these legends and leaders form the intellectual and operational core of Test Twenty – a movement that balances heritage with innovation, wisdom with technology, and legacy with youth.

THE DAWN OF THE FOURTH FORMAT

In this distinguished company of cricket’s most revered icons, Bahirvani unveiled “The Four Pillars of Test Twenty” that together proclaim the dawn of cricket’s Fourth Format. Each pillar represents a defining stride in the game’s evolution

1) A New Format

Test Twenty fuses the strategic depth of Test cricket with the speed and spectacle of T20 – a format played over 80 overs, featuring two innings of 20 overs per side, with scores carried forward across innings. Each team bats twice, just like in a Test match, reviving the art of building a game while keeping play concise, dynamic, and broadcast-friendly. The rules of both Test and T20 cricket apply, with a few refined adjustments to suit the new format. Matches can conclude in a win, loss, tie, or draw, ensuring that every contest retains the full spectrum of cricket’s drama and unpredictability. It’s fast, strategic, and immersive – a format where every over and every decision matters.

“This is not another league; it’s a living tribute to the spirit of cricket,” said Gaurav Bahirvani. “We’re preserving the game’s legacy while shaping its future. Test Twenty is built to reignite the emotion, artistry, and endurance of Test cricket; all within a single day.”

2) A New Generation

More than a format, Test Twenty® is a youth-first global movement, opening the doors of opportunity to young cricketers aged 13 to 19 from every corner of the world. Players are assessed purely on skill, data, and merit through a multi-tiered, analytics-based selection process, leading to an elite auction pool for franchise selection.

Those who don’t make it remain within the Test Twenty ecosystem, gaining access to training, mentorship, and resources to return stronger each season.

From Season Two, the movement expands further to include women cricketers, ensuring inclusivity and equality at the heart of cricket’s next era.

“What NCAA has done for basketball in the U.S, we are creating the NCAA-equivalent for global cricket,” Bahirvani remarked. “We’re constructing a connected talent ecosystem – a global feeder line – that gives every young player regardless of gender, background, or geography, an equal path to recognition and growth.”

3) A New Technology

At its core, Test Twenty is powered by a proprietary AI Discovery Engine – an advanced system combining machine learning and video analytics, along with cutting-edge motion-sensor technologies for the bat and ball and data science to evaluate skill and potential with precision.

Test Twenty’s key differentiator – its “three-tiered selection model” which blends machine intelligence and expert review, removing human bias and allowing the fairest measure of ability to emerge.

Through Tech-Transfer Partnerships (TTPs), this innovation can be shared with cricket associations and boards worldwide, empowering coaches and academies with verified performance data and developmental insights.
In doing so, Test Twenty® bridges tradition with technology – making talent discovery objective, transparent, and merit-based.

“Our aim is to extend technology and complement the global effort to discover talent not compete with any cricketing institution,” Bahirvani emphasised. “We hold deep respect for the work of state associations, counties, and national boards across the world; and, above all, for the ICC. Test Twenty® will always remain an ally helping expand the talent pool, serving as a development ladder that strengthens the global feeder line, and building bridges through shared data, technology, and innovation.”

4) A New Tournament

The first full season of Test Twenty® debuts in January 2026, featuring six high profile global franchises – three international (Dubai, London, and a U.S. city) and three Indian (franchise-choice cities).

Each franchise will be backed by a next-generation celebrity stakeholder (“star-kid”), powered by broadcast innovation, and fuelled by talent discovered through the Junior Test Twenty Championship™ (JTTC) – an annual tournament – the world’s largest youth cricket discovery platform spanning 50+ nations.

This championship marks more than the birth of a format; it’s the rise of a new era in cricket – where storytelling, technology, and opportunity converge to shape the game’s future.

“We’ve consciously moved away from the idea of a “league”- Test Twenty is built as a championship. And what be er way to celebrate excellence than by crowning the champions? That belief sits at the heart of our identity. Our logo proudly bears a crown, intricately designed with cricketing elements woven into its form – look closely and you’ll begin to discover them. At the end of every season, we will quite literally crown the champions, marking not just victory, but legacy. For us, the tournament isn’t the finish line; it’s a global stage – an opportunity for the world to witness exceptional young talent, drawn from diverse, multicultural franchises, competing to showcase skill, character, and the spirit of the new game.”

REGISTRATION AND SELECTION PROCESS

The player registration process begins from 7:00PM IST on 16 October 2025, with Step 1 – completing the official registration form on www.testtwenty.com.

Applicants who receive a formal recommendation from a registered cricket academy coach, a recognised cricket administrator (former or current), or a notable Indian cricketer (past or present) will be considered for the Direct Entry Route – a fast-track evaluation to the national and global talent pools. Eligibility for this route will rest solely with the Test Twenty® Selection Committee, ensuring that merit and credibility remain at the heart of the process.

For all other applicants, the Standard Entry Route begins with a Level 1 evaluation conducted through the AI Discovery Engine and reviewed by the Core Selection Committee. Shortlisted players from this stage will advance to City Trials at authorised Test Twenty centres across India and around the world, leading ultimately to selection for the National and World Pools totally 1000 players.

Both pathways lead to a single goal – identifying the finest young cricketers through a process that is transparent, data-driven, and merit-based.

From the National and World Pools, shortlisted players will undergo a comprehensive evaluation phase that tests not only their on-field skill but also their mental acuity, cricket intelligence, and temperament. The Test Twenty® Intelligence Index™ (TTII) measures a player’s cricketing mind – their tactical awareness, decision-making, emotional control, and understanding of the game. Combining AI-driven scenario testing, match simulations and expert psychological assessment offers a 360-degree view of how a player thinks under pressure.

By combining athletic ability with cognitive and emotional intelligence, Test Twenty identifies a new generation of cricketers who can think as sharply as they play.

The top 300 players emerging from this stage will advance to the Global Auction Pool, where franchises will drah talent for the inaugural season – ensuring that every selection is backed by data, performance, and potential in equal measure.

Each franchise will assemble a 16-player squad, comprising eight Indian and eight international players, bringing together diverse talent from across the cricketing world. In total, 96 players will be drafted during the auction, while the remaining 204 will form the Wildcard Pool – a reserve group eligible for mid-season selection opportunities, as outlined in the official rulebook.

Niranjan Shah, former BCCI secretary and former Chairman, NCA : “As someone who has seen the evolution of cricket over decades, I believe the Test Twenty® format is both a visionary step forward and an defining chapter in cricket’s story. It bridges the timeless spirit of Test cricket with the energy of modern play, offering young talent not only from India, but from every corner of the world a true stage to rise. I have no doubt this platform will redefine opportunity and inspire a new era of cricketers. My warmest wishes to Gaurav and his team for leading this remarkable movement.”

Madan Lal, 1983 World Cup winner and former India National Cricket Coach: “I am someone who has lived and breathed cricket, both as a player and as a mentor to young talent, and I believe Test Twenty® is exactly the kind of platform the next generation needs. It bridges the gap between the classic and the modern game, offering young cricketers a stage to showcase their skills, while still learning the deeper nuances of cricket. I’ll be incredibly excited to see the boys from my academy step into this arena too, and I have no doubt they will thrive. This is a game-changer for young talent everywhere.”

AB de Villiers, Cricket Legend, Ambassador and Board Advisor: “I genuinely believe this fourth format can add a new dimension to our game. Many of us have enjoyed the T20 format over the years, but we still hold particular affection for Test cricket – and we want it to be played and enjoyed forever. This new format strikes me as a thoughtful and smart solution. Test Twenty is not trying to replace Test cricket in any way – it seeks to refine it, even to reimagine it for the next generation. I believe it will work. Test20 will reward resilience and flair, endurance and power – the best of both formats, the best of both worlds, a new horizon.”

Sir Clive Lloyd, Former West Indies Captain, Ambassador and Board Advisor: “Having lived through every era of modern cricket – from the timeless bales of Test matches to lifting the first-ever World Cup – I’ve seen how the game has constantly reinvented itself. But somewhere along the way, cricket lost a li le of its patience, rhythm, and story. Test Twenty® brings that balance back. It bridges tradition and tempo; restoring the art of building an innings, the importance of partnerships, and the strategy we once cherished, while keeping the modern audience on the edge of their seats. I’m proud to be part of this new chapter in the game’s evolution – one that honours its heritage, embraces its future, and gives the next generation something truly new to play for.”

Matthew Hayden, Former Australian Opener, Ambassador and Board Advisor: “Test Twenty is one of the most exciting evolutions in modern cricket – a visionary blend of tradition, innovation, and opportunity. As a former international player, administrator, and broadcaster, I’ve seen the game from every angle and this platform genuinely connects the grassroots to the global stage. It’s where raw potential meets real opportunity. For me, it’s also deeply personal. As a father, life coach and commentator, I know how powerful it is to see young talent recognised. Test Twenty® makes that dream possible. It’s more than a tournament, it’s a bridge between generations. Go to testtwenty.com, register today, and be part of cricket’s next great chapter.”

Harbhajan Singh, Legendary Indian Spinner: “I’ve seen every format of cricket evolve – from the long ba les of Test cricket to the thrill of T20s, but what Gaurav and his team have created with Test Twenty® feels truly fresh. It’s bold, intelligent, and built for the next generation. For young players everywhere, this is more than just another tournament; it’s a stage to prove their skill, discipline, and temperament – the real essence of cricket. I can’t wait to see the world discover the stars of tomorrow through this platform. I’ll encourage all young players and their parents to register and begin this wonderful journey”.

With its powerful blend of heritage, innovation, and inclusivity, Test Twenty® positions itself as cricket’s next great leap — one that unites fans, nurtures global youth talent, and reshapes the sport for a new era.

Tags: AB de VilliersGaurav BahirvaniHarbhajan SinghMadan LalMatthew HaydenNiranjan ShahSir Clive Lloyd

RECENT POSTS

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Read moreDetails
TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning
Marketing

TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

March 20, 2026
0

New Delhi: TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for the upcoming Indian Premier League...

Read moreDetails
Leeford Healthcare onboards Anushka Sen and Taaruk Raina as Brand Ambassadors for Alite Skincare range
Marketing

Leeford Healthcare onboards Anushka Sen and Taaruk Raina as Brand Ambassadors for Alite Skincare range

March 20, 2026
0

New Delhi: Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its...

Read moreDetails
Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever confirms McCormick talks after media speculation over Foods business

March 20, 2026
0

London: Unilever on Friday confirmed it has received an inbound offer for its Foods business and is in discussions with...

Read moreDetails
Oaksmith Packaged Drinking Water joins Rajasthan Royals as an Official Partner
Marketing

Oaksmith Packaged Drinking Water joins Rajasthan Royals as an Official Partner

March 20, 2026
0

MUMBAI: Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan as the Official Partner for...

Read moreDetails
EcoLink becomes associate sponsor for Rajasthan Royals
Marketing

EcoLink becomes associate sponsor for Rajasthan Royals

March 20, 2026
0

MUMBAI: As India gears up for the IPL season, Signify a company that work in lighting, has announced the partnership...

Read moreDetails

LATEST NEWS

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

ANALYSIS

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Analysis

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem

March 21, 2026
0

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

PEOPLE

Vikram Solar names Sameer Nagpal as CEO
People

Vikram Solar names Sameer Nagpal as CEO

March 21, 2026
0

Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as...

MARKETING

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Subscribe to Newsletters

ADVERTISING

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
Advertising

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push

March 20, 2026
0

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay...

PRINT

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow
Print

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow

March 21, 2026
0

Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026,...

AUTHOR'S CORNER

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Authors Corner

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising

March 21, 2026
0

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

March 21, 2026
Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.