Mumbai: Traya Health, a science-backed hair and wellness solutions brand, has appointed Gaurav M as its new Head of SEO. With a strong background in digital growth and organic strategy, Gaurav steps into the role following his tenure as Marketing Director at PhysicsWallah, one of India’s fastest-growing edtech platforms.
In a LinkedIn post announcing his new role, Gaurav M shared: “I’m glad to announce that I’ve joined Traya Health as the Head of SEO — stepping into a category that’s crowded and deeply personal for a lot of people. That’s what makes it worth solving. What drew me to Traya is its refusal to rely on buzzwords or half-truths. It takes the tougher route — backing every claim with science, every result with data, and every product with real outcomes.
The core belief? Don’t sell hope. Back it up.
And that’s what we plan to do — not just with SEO, but through something we’re calling the Traya Roundtable. A space where doctors, researchers, skeptics, and real users talk honestly about what works and what doesn’t in hair care. No filters. Just facts. In fact, we have launched the first one yesterday — in case you are interested, please check it out.
To PW (PhysicsWallah) and AcadFly, thank you. You taught me a lot about building at scale, working with speed, and staying grounded through all of it. Every lesson from there, I carry with me.”
With a career spanning top-tier organizations including Prodigy Finance, EY, Accenture, KPMG, CUPONATION, ReportGarden, and Toastmasters International, Gaurav brings a depth of experience in Search Engine Optimization, SEO Audits, On-Page Optimization, and Digital Marketing. His focus has consistently been on building scalable growth systems rooted in strategy, creativity, and performance.
Gaurav is an MBA graduate from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) with a specialization in Business Environment of Strategy (Consultancy) and Marketing.
At Traya Health, Gaurav will lead SEO efforts while championing knowledge-sharing initiatives like the Traya Roundtable, a new platform dedicated to evidence-based discussions in hair care. His appointment signals Traya’s commitment to transparency, innovation, and trust-driven growth.
