Gemini Cooking Oil has launched a campaign underlining its trusted quality, building on its recognition as the top ranked sunflower oil in India by Consumer Voice.
The campaign film features an Indian home. The mother and daughter-in-law are preparing a meal when the son walks in, newspaper in hand, excitedly trying to educate the women to use Gemini Cooking Oil – he has just learnt that it is the top-ranked sunflower oil on quality. To his surprise, he learns that they have been using the same brand all along..
Subin Sivan, Marketing and Insights Leader, Cargill Food Solutions, South Asia, said, “As a brand, we take pride in being validated as India’s No. 1 Sunflower Oil in quality by a government recognised organisation like Consumer Voice. Our commitment to deliver the highest standards of quality has been acknowledged not only by this recognition but also the homemakers who choose Gemini as their cooking choice every day for their families. This campaign is a celebration of our consistent commitment to superior quality, and strong trust we enjoy with consumers. We look forward to continue being a part of the journey in many more households in India.”
Nikhil Mahajan, Chief Growth Officer and GM, BBDO India, said: “Gemini Sunflower Oil is an undisputed leader not just in Maharashtra but across the nation. When it comes to cooking, no one wants to compromise on the key ingredients like cooking oil and everyone who cooks knows what’s the best quality cooking oil. This was the simple insight we used in our campaign to reinforce our leadership position and assurance of our quality. We found a nice and a quirky way to deliver this message through two films and some impactful communication at point of sale. I’m certain that it will resonate with a lot of people and help the brand in moving key business metrics.”
