Hyderabad : Gemini TV has revisited its habit that the channel used to enjoy throughout the year until couple of years before.
The Channel has emerged as the market topper among the Telugu General Entertainment channels for the past seven weeks consecutively ahead of its competitors Maa TV, Zee Telugu and Eenadu TV.
According to the TAM ratings of week 12 Gemini TV stood as at strong no. 1 with 120898 GVTs followed by Zee Telugu at no. 2 with 93111 GVTs and Maa TV at no. 3 with 90074 GVTs and Eenadu TV at no. 4 with 81076 GVTs.
Gemini TV has gained 19429 GVTs when compared with previous week ratings of 101469 GVTs (week 11). Gemini TV also displayed a strong lead of 28000 GVTs ahead of its immediate competitor in week 12 against 12000 GVTs in week 11.
Similarly, when we look at the last four week average of Channel in AP market, Gemini TV has scored an average of 108704 GVTs followed by Maa TV with 93741 GVTs, while Zee Telugu’s average was 83921 GVTs and Eenadu TV’s average stood at 82357 GVTs. Even in this four week average Gemini TV has maintained a lead of 15000 GVTs over its immediate competitor Maa TV.
Gemini TV’s dominance is mainly due to its gain in Movie GRPs and Non Fiction GRPs as the channel is continuously scheduling block buster movies in weekdays and weekends along with game shows in non prime time band and talent reality shows in the prime time bands.
Despite its strong gain in Movies and Nonfiction side, the channel is still lacking big time in fiction front as they don’t have strong fiction properties in the evening and prime time bands. while all others GECs in AP market are stronger in fiction side, while ETV has a strong fiction line up in afternoon and evening time band, the competition over dominance in prime time is always between Maa TV and Zee Telugu, This is the reason why the channel is not able to feature with many entries in Top 10 or Top 20 programs of the market.
Gemini TV, once considered as the forte of fiction has crashed big time when the channel launched ”Ko Ante Koti” Game show in its 7 to 8pm time band during the year 2012, which happened to be a disaster that virtually demolished its fiction dominance in prime time.
A Media planner from leading agency said on condition of anonymity that ”Gemini TV can display such dominance by boosting GRPs with block buster movies. However, in long term game, it is the channel with strong fiction line-up that wins. Gemini TV need to work on bolstering its fiction line-up on par with Zee Telugu and Maa TV, to retain its dominance like good old days”
Gemini TV’s recent attempt of remaking Hindi shows in Telugu didn’t yield the desired output due to various reasons. However, the channel sources says that the channel is hoping to launch couple of new fiction shows in next quarter. The channel also lost its favourite producers mostly from Chennai and Mumbai market, who worked with the channel on sponsored category due to business unavailability.
Now, the channel has one leading production house Sri Kanth Entertainments P Ltd. still working with two shows ”Shravan Sameeraalu” and ”Agnipoolu” in Prime time and the channel has the task of finding many such creator driven companies to find its fiction rhythem, so that the channel can exercise a permanent dominance in AP market by regaining its Midas-touch in fiction genre.
