Public relations and influencer marketing agency Glad U Came has bagged the PR mandate for MorLuxury, a beauty, cosmetics and skincare ecommerce platform.
Glad U Came will oversee the strategic development and execution of PR and influencer marketing campaigns across various digital platforms for MorLuxury. It aims to elevate MorLuxury’s brand presence and reputation in the digital landscape.
Maddie Amrutkar, Founder, Glad U Came, said, “We are thrilled to collaborate with MorLuxury, and we embark on an exciting journey to bring our expertise and passion to amplify their brand story. Our objective is to elevate MorLuxury’s visibility and engage beauty enthusiasts through strategic communication and brand-building strategies.”
Manny Khan, Cofounder, MorLuxury, said, “We are honoured to partner with Glad U Came. Their unparalleled expertise and profound industry understanding will be invaluable in conveying the essence of our brand and expanding our outreach to a broader audience. Together, our goal is to showcase a seamless and convenient shopping experience for our customers. By uniting individuals, we aspire to foster a new era of beauty that prioritises quality, innovation, and inclusivity. We are genuinely excited about the remarkable journeys that lie ahead.”
Prachi Vaidya, Cofounder, MorLuxury also shared her thoughts, “With India’s beauty industry experiencing rapid growth and evolving into a significant sector, our primary goal is to ensure that MorLuxury’s e-commerce platform is readily available to all users across the country, irrespective of their geographical location. We are confident in the expertise of Glad U Came and their deep understanding will prove highly advantageous in expanding our reach to a more extensive and diverse consumer base.”
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