Mumbai: Glad U Came, the award-winning PR and influencer marketing agency, has been appointed as the official PR partner for Global India Couture Week (GICW) Season 6, following a competitive multi-agency pitch. This win marks the agency’s entry into India’s most prestigious couture platform.
As GICW stages its landmark edition in Mumbai for the first time, Glad U Came will lead a comprehensive 360° communications strategy—covering designer visibility, celebrity dressing moments, influencer collaborations, red-carpet coverage, and impactful media storytelling across both digital and traditional platforms.
Maddie Amrutkar, Founder & CEO, Glad U Came, said, “We are thrilled to partner with GICW for its Mumbai debut. This collaboration is a celebration of creativity, culture, and storytelling spotlighting couture while honouring the legacy of Indian craftsmanship.”
Satyajit Mohanty, Founder & Director, GICW, added, “Glad U Came’s deep understanding of fashion and sharp media instincts make them the perfect partner to help shape our narrative for new-age audiences.”
From curating designer showcases to orchestrating influencer engagements and high-impact press coverage, Glad U Came will deploy its expertise in fashion, beauty, and lifestyle communications to position GICW Season 6 as a defining moment in India’s couture landscape. With its proven track record of crafting compelling brand narratives, the agency is set to elevate the event’s visibility and influence like never before.
