Global footwear brand Hush Puppies, exclusively retailed by Bata India, has announced that the hilarious, ever-stylish, and paw-sitively charming Vir Das is joining the brand’s family as its new ambassador. In a first for the fashion industry in India, this exciting announcement comes with a twist, as Vir unveils the news while preparing for his historic moment as the first Indian to host the globally acclaimed 52nd International Emmy Awards. Known for his razor-sharp wit, impeccable style, and humane values, Vir is the perfect match for Hush Puppies’ playful spirit and its strong consumer connection.
This dynamic partnership between India’s top comic and everyone’s favourite basset hound highlights how Hush Puppies effortlessly blends comfort and style, making it the preferred choice for modern Indian consumers.
The collaboration kicks off with a film that perfectly captures both the brand and Vir’s vibe, taking audiences straight to the “bright side.” The humorous ad showcases Vir Das preparing for a high-stakes ‘Get Ready With Me’ moment for the Emmys—dressed in a sharp suit, ready to dazzle. However, something is missing. In true comedic fashion, Vir frantically searches his room for the one essential item to complete his look—his ‘puppies.’ After a series of ‘Where are my puppies?’ moments, he finally finds them—his shining pair of Hush Puppies. Slipping into them, Vir triumphantly proclaims, “Hi, this is Vir Das, finally ready for the Emmys, with my Hush Puppies.” The film humorously demonstrates how the right pair of shoes can effortlessly pull the entire look together.
Commenting on the partnership, Deepika Deepti, Head of Marketing, Bata India, said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question the status quo, and his humane values perfectly resonate with Hush Puppies’ promise of style and elevated comfort.”
Brand ambassador Vir Das shared his excitement, saying, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side!’”
Crafted for those who want to look effortlessly stylish without breaking a sweat, Hush Puppies shoes redefine the balance between comfort and style. With Vir Das leading the charge, the brand is all set to bring its legendary ‘feel good’ philosophy to a new generation.
