Hampshire: The global subscription economy is projected to hit $1.2 trillion by 2030, growing by 67% from $722 billion in 2025, according to a new study from global tech strategists Juniper Research.
The research, published in Subscription Economy Market: 2025-2030, revealed that digital video services will remain the largest subscription category, accounting for over 33% of global spend by 2030. Meanwhile, Mobility-as-a-Service (MaaS) subscriptions, enabling access to multimodal transport services, are expected to be the fastest-growing class, with over 540% growth between 2025 and 2030.
“As consumers grow increasingly weary of endless subscriptions, providers must deliver distinctive value to maintain growth. Simply relying on hybrid models that mix ads with subscription fees while raising prices is not a long-term solution, and risks alienating already fatigued customers,” explained Nick Maynard, VP of Fintech Market Research at Juniper Research.
Bundling and Flexibility: Keys to Reducing Churn
The study highlights that subscription bundling and flexible management will be critical to reducing churn. By offering users a consolidated view of multiple subscriptions and flexible options to manage them, providers can enhance satisfaction and retention.
“Managing subscriptions can be a challenge for consumers, particularly as the number of subscriptions increases. We have seen many bank and fintech apps focus on subscription management as a key issue for users. Therefore, subscription providers must look at bundling and flexible management to ease the user experience, or they will lose control of subscription management to third parties,” Maynard added.
The research suite provides the most comprehensive assessment of the subscription economy to date, covering 71,500 datapoints across 61 countries over a five-year horizon. It also features a Competitor Leaderboard and insights into future market opportunities.
