Mumbai: The 8th edition of the North East 3×3 Basketball Challenge has announced its partnership with Glocal Slam Dunk Communications as the official Public Relations agency for the upcoming tournament, scheduled from 1-2 March 2024. Organized by Touchline Basketball, in collaboration with the Meghalaya AIDS Control Society, the sporting event is endorsed by FIBA3X3 the world body of 3×3 Basketball and the Meghalaya Basketball Association.
The North East 3×3 Basketball Challenge aims to showcase basketball talent and foster a sense of community within the sport. In addition to promoting the sport of basketball, the North East 3×3 Basketball Challenge is also leveraging its platform to raise awareness for a cause. Partnering with the Meghalaya AIDS Control Society, the event aims to educate and inform attendees about HIV/AIDS prevention and treatment, using the power of sport to drive positive change in the community.
Akilesh Subramanian CEO of Glocal Slam Dunk Communications said, “We are honoured to be entrusted with the role of official PR partners for the 8th edition of the North East 3×3 Basketball Challenge. This event is a beacon for basketball enthusiasts in the region, and we are committed to leveraging our expertise to elevate its prominence. Apart from growing the sport what attracted us towards the project was the organisers were using the power of sport to drive positive change in the community.”
Andrew Suting of Touchline Basketball said, “We believe that The Glocal Slam Dunk Communications expertise in producing compelling content will play a vital role in our mission to reach a wider audience.”
