New Delhi: GMO Media, a corporate content production house, has officially launched its flagship docu-series Making of Incredible Brands exclusively on JioHotstar, India’s leading OTT platform. Season 1 of the highly anticipated series is now live, with the premiere episode shining the spotlight on GIVA, one of India’s fastest-growing jewellery brands.
Making of Incredible Brands is not just a show — it’s a cinematic tribute to the spirit of Indian enterprise. From groundbreaking startups to enduring legacy businesses, the series explores the vision, resilience, and human stories behind some of India’s most respected and influential brands.
“This series is our love letter to Indian entrepreneurship,” said Manoj Sharma, Executive Producer at GMO Media. “We wanted to create something timeless and inspirational; an ode to those who dared to dream big and build even bigger. Each episode is a cinematic showcase of vision, struggle, and breakthrough.”
Backed by nearly a decade of experience in creating high-quality corporate films and branded content, GMO Media brings a sharp narrative and emotional depth to the series. Making of Incredible Brands also marks the company’s ambitious leap into direct-to-digital content, with JioHotstar offering a nationwide stage for its storytelling.
“Our goal was clear — to make these brand journeys accessible, compelling, and emotionally resonant,” said Ankit Saxena, Content Director. “We’ve captured personal anecdotes from founders who’ve built remarkable businesses and who are contributing significantly to India’s new economic narrative.”
“The response from India Inc. has been phenomenal,” said Ganesh Dixit, Director – Brand Solutions. “The participation we’ve seen, and the enthusiasm from both emerging and established brands, validates the importance of this series in today’s business and media ecosystem.”
GMO Media’s partnership with JioHotstar is being seen as a powerful strategic content alliance, combining world-class production with the OTT giant’s massive reach.
“We chose JioHotstar for its scale, accessibility, and its role as a mass medium,” explained Saurabh Kesarwani, Director – Strategic Alliances. “Our aim is to democratize access to inspirational content that educates, uplifts, and influences the next generation of brand builders.”
The premiere episode of Making of Incredible Brands features GIVA, a modern jewellery label redefining affordable luxury in India. It chronicles the story of its founders Ishendra Agarwal, Nikita Prasad, and Aditya Labroo, offering a rare look at their entrepreneurial journey, customer-first approach, and the creative disruption that sets them apart in a competitive category.
With upcoming episodes set to spotlight a diverse mix of sectors and success stories, Making of Incredible Brands promises to be a must-watch for entrepreneurs, business leaders, and aspiring changemakers across the country.
JioHostar Link: https://www.hotstar.com/in/shows/making-of-incredible-brands/1271438045
