Mumbai: Go! Biryan, a biryani destination, has announced a flavorful new partnership with actor Zaheer Iqbal, who joins as the brand’s first-ever brand ambassador. Known for his relatable charm, fun-loving spirit, and evident passion for great food, Zaheer brings an authentic connection to the brand that fans already adore.
The collaboration came together naturally. A long-time admirer of Go! Biryan, Zaheer often featured the brand’s popular biryani in his playful Instagram content — including a now-viral video in which he teased his wife, actress Sonakshi Sinha, about his obsession with their biryani. The clip not only delighted fans but also captured the attention of the brand, sparking an official partnership rooted in real love for the product.
Go! Biryan has been a Mumbai favorite for over a decade, offering a modern take on traditional dum-cooked biryani. With distinctive packaging, convenient portion sizes, and a strong presence on food delivery platforms like Zomato and Swiggy, the brand has built a loyal following. Beyond biryani, its growing menu includes kebabs, curries, rolls, raan, and kepsa, catering to an ever-expanding audience of food lovers.
Reflecting on the collaboration, Zaheer Iqbal shared, “I’ve been a long-time fan of the brand, and it’s an honor to become part of this incredible journey. I’ve always believed in enjoying good food without any fuss, and this place embodies that philosophy perfectly. The biryani here is unmatched, and I’m excited to be able to share that love with more people.”
Shehzaad Lokhandwala, Co-Founder of Go! Biryan, added, “We are extremely excited to have Zaheer Iqbal on board as the first-ever brand ambassador of Go! Biryan. His genuine love for our biryani and his natural connection with people perfectly resonate with what our brand stands for — authenticity, warmth, and great food experiences.”
The brand recently underwent a strategic rebranding to reinforce its identity in the evolving food delivery landscape while staying true to its culinary heritage. With locations in Andheri and Khar, Go! Biryan has built a robust delivery network that spans from South Mumbai to Malad, becoming a go-to choice for both individual foodies and corporate clientele alike.
Whether it’s a hearty solo meal or a festive group celebration, Go! Biryan continues to serve up experiences as memorable as its flavors. With Zaheer Iqbal now on board, the brand is cooking up even more excitement as it gears up for expansion, new menu offerings, and innovative campaigns that promise to bring biryani bliss to more tables across Mumbai — and beyond.
