Coconut Water brand Go CoCo has picked creative agency Brave to handle its ad account, following a three-way pitch.
The brand, which is part of UK-based drinks company Freedom Brands, has chosen the agency to manage its creative and strategic activity, which will kick start with its first brand campaign due to break in London via press and outdoor ads.
Ross Currie, managing director of Freedom Brands said: ”We are excited to be working with Brave, they truly understand our market and what Go Coco stands for. The team has already shown huge passion for our product and brand philosophy. We look forward to beginning the journey with them to further engage our current customers and to reach new people. “
Declan Garvin, group account director for Brave commented: “There are a number of brands in this new drinks category, but when we tasted Go Coco, we were instantly hooked. They are in a great position, especially as the trend for healthier and more natural products continues to grow so rapidly. Our role will be to clearly communicate the Go Coco identity and values to attract new consumers.”
Go Coco has been sold in UK grocery stores for over a year.
