Mumbai: Godrej Vikhroli Cucina, the culinary owned media property of Godrej Industries Group, has unveiled a distinctly Indian take on the festive season with its latest campaign, “Jingle Bells Unwrapped.”
Rooted in the realities of urban Indian life, the campaign acknowledges how Christmas celebrations have evolved—especially in cities where nuclear households, shared apartments, and long-distance connections redefine togetherness. For many, celebrations unfold in living rooms rather than snow-covered streets, shaped by personal rituals, familiar comforts, and meaningful moments rather than elaborate traditions.
Created in collaboration with India’s pioneering all-vocal ensemble Voctronica, the reimagined Christmas track features Godrej Yummmiez along with celebrity chefs Amrita Raichand and Ajay Chopra. The song transforms the globally familiar “Jingle Bells” into a contemporary, culturally resonant expression of how India celebrates Christmas today.
The track captures everyday festive moments—from rediscovering old fairy lights and revisiting favourite playlists to watching Home Alone on the couch. Food plays a central role in setting the festive mood, reinforcing the idea that celebration does not always require elaborate cooking. This insight is supported by findings from the STTEM 2.0 – India Snacking Report by Godrej Yummiez, which highlights that 67% of Indians snack based on mood, with 72% snacking more when happy. As the lyrics aptly note, “Maybe we didn’t cook much, but that’s no stress at all.”
By celebrating these small yet meaningful rituals, “Jingle Bells Unwrapped” underscores that Christmas need not follow a prescribed template. Instead, it affirms that personal expressions of joy, comfort, and togetherness are what truly define the season.
Speaking about the campaign, Anushree Dewen, Head of Marketing and Innovation, Godrej Foods Ltd., said, “As marketers, we are always looking for smarter, more creative ways to land our messages and products in culture. This collaboration with Voctronica allowed us to reimagine a familiar Christmas track in a way that feels relevant and insight-led. Our STTEM 2.0 report shows that 67 percent of Indians snack based on mood, with 72 percent snacking more when they’re happy. That insight comes alive in lines like ‘one quick snack can flip the mood and spark the perfect night’. The song also reflects how protein-rich, convenient foods are increasingly becoming part of everyday celebratory moments.”
Echoing this sentiment, Sujit Patil, Chief Communication Officer, Godrej Industries Group, said, “Vikhroli Cucina, our owned media platform for food lovers has come a long way in creating engaging content and spark healthy narratives. Festivals today are as much about mindful choices as they are about memorable moments. With our Christmas jingle for Yummmiez, we wanted to celebrate the growing shift towards smarter, protein-rich snacking without losing any of the fun, spontaneity or togetherness that make this season special. A quick, tasty snack can turn a rushed day into an evening of laughter around the table, and that is the spirit we have tried to capture. In line with our value of creating delight, we see Yummmiez as a simple way to bring families and friends closer, one delicious bite at a time and we wish all a Christmas that is joyful and a little healthier.”
At its core, the campaign positions food as an emotional connector—whether through a warm snack shared with loved ones, a flavour that evokes nostalgia, or a simple, comforting meal. This sentiment is captured poignantly in the line, “We make our kind of Christmas in the homes we’ve come to know,” reinforcing the idea that celebrations are defined not by convention, but by the people and spaces that make them meaningful.
