Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49 against week 48. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Most Aired:
The first spot has been secured by new entrant Google App for their commercial. Santoor Sandal & Turmeric commercial which was on the first spot last week has been moved down to the third spot. Trivago which was on the fifth spot last week has secured the third spot this week. For the last two positions, new entrant Vaseline has secured the fourth spot while Airtel on the fifth spot respectively.
Most Watched:
Apple IPhone commercial which was on the second spot last week has moved up to the first spot making Apple IPhone 11 commercial securing the second spot which had been dominating the list for a really long time. There have been three new entrants on this list, Indigo Polymer commercial on the third spot, followed by Platinum Love Bands Commercial on the fourth spot and Pharm Easy commercial on the fifth spot.
Most Liked:
The list has seen new five entrants this week, Lux commercial secures the first spot, Dove commercial on the second spot and Vim Bar on the third spot. Followed by Lays on the fourth spot and Surf Excel commercial on the fifth spot.
