New Delhi– Google has unveiled the Commerce Media Suite, designed to help brands and merchants expand their reach and drive incremental sales on leading quick commerce and e-commerce marketplaces, including Blinkit, Swiggy, Zepto, and Myntra. The launch comes at a time when India’s quick commerce sector is witnessing unprecedented growth, and ahead of the festive season to help brands capture peak demand.
As part of the suite, Commerce Media through Google Ads enables brands to connect with high-intent shoppers across Google platforms such as Search, Shopping, YouTube, Display, Discover, and Gmail, directing them straight to product listings on partner marketplaces.
Highlighting the market need, Bhaskar Ramesh, Director, Omni-channel Businesses, Google India, said, “Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce. To help brands capitalize on this, Commerce Media Suite opens fresh pathways for discovery across Google and YouTube, driving stronger results on quick commerce as well as e-commerce – a crucial advantage, especially during peak demand seasons.”
Early adopters have already recorded significant gains. ITC Aashirvaad Select achieved a 4x return on ad spend using Google Ads to boost sales on Blinkit, while RENÉE Cosmetics reported an 11.5% increase in sales and a 48% lower cost per order.
Speaking about the collaboration, Anish Acharya, Director – Ad Monetization and Pricing, Blinkit, commented, “In today’s cluttered market, Google’s Commerce Media Suite offers a significant opportunity for our great brands to cut through the noise and connect with the modern consumer. We believe this will be a game-changer for brands leveraging the growing demand for immediacy, especially with the festive season approaching, making the most of Blinkit’s remarkably high conversion rates.”
Echoing the sentiment, Jitendra Rawal, Head of eCommerce, RENÉE Cosmetics, said, “The commerce media solution helps us reach our audience where they are, with the convenience they expect. It’s allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales via Google campaigns.”
The solution is powered by Google AI, offering enhanced transparency, self-service capabilities, and access to valuable first-party data from marketplaces. It also provides product-level measurement to track the impact of ad spend against product and category sales.
