Rajkot: Gopal Snacks, one of India’s leading companies in the organized traditional snacks sector, has unveiled a new national campaign for its flagship product, Gathiya, under the tagline “Chhoti Bhookh Ka Bada Solution.” The campaign marks the first-ever large-scale promotion of gathiya, highlighting its status as one of India’s most loved snacks.
As the world’s largest manufacturer of gathiya, Gopal Snacks aims to position the product as more than just an “anytime” snack, redefining it as an “every-lifestyle” snack that fits seamlessly into everyday life across diverse consumer groups and occasions.
The campaign features three films showcasing relatable scenarios among youth, working professionals, and homemakers. Each film reflects different moods and moments but is united by a common musical theme—a single lyrical song reimagined with unique arrangements and tempos for each setting. This approach aligns with Gopal Snacks’ goal to make its communication simple, inclusive, and emotionally resonant.
Speaking about the campaign, Raj Hadvani, CEO of Gopal Snacks, said, “This campaign is a landmark moment for us. We began as a gathiya manufacturer, and it has been an integral part of our success story. We felt it was time to give gathiya the spotlight it truly deserves. We wanted to create something that feels relatable, universal, and deeply rooted in everyday moments of joy and connection. The ‘Chhoti Bhookh Ka Bada Solution’ campaign perfectly shows gathiya is a simple product that genuinely connects across all generations and fits into every lifestyle.”
The campaign was officially launched during the 70th Filmfare Awards, where Gopal Snacks served as the official Snacks Partner, providing a high-visibility platform for the debut.
Following the launch, Gopal Snacks is rolling out an extensive, high-frequency media plan spanning national and regional television, print, outdoor, radio, cinema, and digital platforms. The films have been adapted for both linear and digital formats, including shorter edits designed to engage audiences with shorter attention spans across multiple touchpoints.
Early responses from consumers and trade partners have been overwhelmingly positive, particularly for the campaign’s emotional connect and relatability. The initiative repositions gathiya from a regional favourite to a product with pan-India appeal.
The campaign sets a new benchmark for Gopal Snacks’ future marketing efforts. Gathiya remains the company’s flagship product even as Gopal Snacks continues to expand its presence and strengthen its portfolio, now boasting over 85 products and 320 SKUs.
