GoTo, a SaaS company enabling IT management, support and business communications, has announced the appointment of Peter Mahoney as its Chief Marketing Officer (CMO). He will report to CEO Paddy Srinivasan.
Mahoney joins GoTo with more than 35 years of experience as a marketing and product executive across startups and large listed companies, informed an official statement. He was voice and AI leader Nuance Communications Inc., where he worked for nearly 13 years. Mahoney also founded and served as CEO of Plannuh, a venture-backed software company providing the first AI-driven platform to automate marketing leadership.Based in Boston, he is also an active board member, angel investor, advisor and author, the statement added.
Srinivasan said, “When we set out to find a new CMO to bring GoTo’s marketing efforts into the next growth phase, Peter was a clear match. His extensive expertise and passion for developing and optimising marketing plans, coaching marketers, executives, and early career leaders makes him extremely well-positioned to drive demand for our suite of products around the globe. Partnering with sales, product, and support teams, Peter will play a vital role in optimising, personalising, and enhancing the end-to-end experience for our customers to unlock the potential of GoTo’s portfolio of remote management, support, and business communications tools.”
Mahoney joins the team after the company’s rebrand in 2022 and other senior level appointment. He will lead a team of nearly 200 marketers including Customer Marketing, Partner Marketing, IT Solutions Group Marketing, Unified Communications & Collaboration Marketing, Marketing Operations, Digital Marketing, Brand & Creative, and Corporate Communications.
Mahoney added, “I am thrilled to join GoTo and look forward to partnering with GoGetters around the world. I’ve always been impressed by this company and its vital role in solving some of today’s most critical remote support and communication needs. Together with strong go-to-market models, diverse talent, and a tremendous opportunity for scale and growth, GoTo is a dream role for an operational marketing executive. I look forward to working with the team to unlock the next gear of growth.”
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