Mumbai: Gozoop Creative, an integrated marketing and creative powerhouse, has onboarded CookieMan India, the iconic Australian-origin cookie brand, as its digital and creative partner. The mandate covers digital strategy, creative development, social media and brand storytelling, marking the start of a collaboration focused on strengthening CookieMan’s brand presence and consumer engagement in India.
As the first creative output of the partnership, Gozoop Creative has unveiled CookieMan India’s holiday season campaign titled “CookieMan Got Me Grooving.” The campaign blends music with the irresistible aroma of freshly baked cookies, capturing the joy, spontaneity and warmth associated with the festive season.
Built around a simple yet relatable insight—that the smell of freshly baked cookies can instantly lift moods—the film is light-hearted, playful and high on festive energy. It positions CookieMan as a feel-good holiday indulgence, ideal for sharing, gifting and celebrating everyday moments during the season.
The campaign rollout includes pre-buzz teaser reels that highlight CookieMan’s signature aroma-meets-groove moment, followed by influencer collaborations across key Indian cities to amplify reach and spark festive conversations on social media. It also spotlights CookieMan’s festive gifting range, along with its popular soft & chewy and chocolate chunk cookies, reinforcing the brand’s appeal during the holiday period.
Commenting on the collaboration, Sanjay Mishra, Chairman, CookieMan India, said, “We were looking for a partner who could truly understand CookieMan’s playful, feel-good personality and translate it into meaningful digital storytelling. Gozoop Creative’s strategic clarity and creative approach aligned perfectly with our vision. ‘CookieMan Got Me Grooving’ captures the essence of our brand freshly baked, joyful, and made for sharing and we’re excited to build on this partnership in the months ahead.”
Speaking on the partnership, Amyn Ghadiali, Country Head, Gozoop Creative, said, “At Gozoop Creative, we believe the strongest brand stories move people in the real world. CookieMan is known for its irresistible aroma, and this holiday campaign brings that sensory magic to life through music and mood. Designed to capture the feel-good vibe of the festive season, the song invites people to groove, indulge, and feel the joy that comes with eating something truly delicious, turning emotion and aroma into genuine store pull.”
Through this collaboration, Gozoop Creative aims to help CookieMan India strengthen its festive footprint while building a distinct and engaging brand narrative across digital platforms.
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