Mumbai: Sharing the joy of Christmas with all is a lovely, cherished experience, a season filled with joy and celebrating the spirit of being with loved ones. Eicher took a small initiative to bring a smile on the face of underprivileged kids of an NGO in Gurgaon.
Eicher being a responsible brand has come forward with the message of spreading happiness for the ones in need, Christmas may not be merry for everyone, let’s all do our bit to spread some joy. The video showcases kids who are ‘not so privileged & normally would not have enjoyed a Christmas celebration’. ”
The video starts with underprivileged kids who are not so happy in their normal day to day life. Eicher’s team along with Santa arrived at the NGO and surprised the kids and took them out for a joy ride. The kids looked happy while travelling in the bus which was decorated from inside. Happiness on the faces keeps on increasing gradually and the fun and frolic did not end there, everyone was taken to a cafe for a treat where everyone thoroughly enjoyed themselves and while going back they were given gifts, and eventually Santa said goodbye.
Grapes Digital, an independent integrated communications agency, has conceptualized and executed the campaign. On the campaign Shradha Agarwal, COO and Strategy Head, Grapes Digital added, “It is an initiative to bring the joy of Christmas to those who may not experience it. And inspire others to do the same. We have created and captured the whole moment to showcase the happiness and joy added to their faces with such a surprise. Throughout this shoot, we had taken absolute measures to ensure that proper precautions and safety measures were taken care off, keeping the children’s health as priority. The bus was sanitized properly, kids were given masks, strict social distancing measures were taken, along with other sanitization measures”.
