New Delhi: The coveted ABBY awards have been a beacon of recognizing creativity, talents and rewarding excellence across the genres of Advertising, Marketing and Media. This year too they had set new benchmarks on scale and innovation followed a grueling selection process for recognizing creative excellence.
Lauded for the best performance, Grapes Digital Pvt Ltd, a group of innovative professionals that specializes in providing digital interactive solutions has been bestowed with a bronze metal for the campaign Flying Passes at the Creative and Media Abbys at Goafest 2018.
This year, the agency was instrumental in expanding brand visibility for Maruti Suzuki at the Auto Expo’18. Our team implemented an innovative approach with ‘Flying Passes’being in sync with Maruti Suzuki’s theme transformation drive ahead. The purpose was to create high engagement and buzz along with attracting the young audience who lives and breathe digital. Giving wings to the creativity, the company created a mobile only game based website for the gaming addict audience called ‘Flying Passes’ with hundreds of virtual passes flying only for the Auto enthusiasts across the country. Leveraging all the resources and creating an innovative ideation, website was developed by the team that lets users virtually catch a pass to Auto Expo, giving users sense of connectivity. The app makes use of a combination of WebSockets, WebGL, and WebWorkers.The objective was to catch a flying pass and submit messages to Maruti Suzuki, involving all sorts of queries related to Auto Expo and generating feedbacks instantaneously.
Commenting on the victorious achievement and sharing her delight, Shradha Agarwal, Co-Founder and COO, Grapes Digital said, “We take immense pride in receiving the award and being able to garner appreciation for our efforts. Maruti Suzuki is a prominent player in the Automobile industry and our endeavor to bring forth something unique gives us a competitive leverage in the industry”.
