Mumbai: Greaves Electric Mobility has announced the appointment of Pranesh Urs as Head of Marketing. With approximately thirteen years of experience in marketing and branding, Pranesh has worked across sectors including automobiles and consumer electronics, bringing a diverse and well-rounded perspective to the role.
In his new position, Pranesh will report to Vikas Singh, Managing Director and Chief Financial Officer, and will lead the marketing function at GEML. He will be responsible for strengthening the brand positioning of Ampere, Ele and Eltra, driving integrated marketing initiatives across electric two-wheelers (E2W) and electric three-wheelers (E3W), and supporting the company’s mission to deliver sustainable and intelligent mobility solutions.
Speaking on the announcement, Vikas Singh, MD and Chief Financial Officer, Greaves Electric Mobility, said, “We welcome Pranesh Urs to Greaves Electric Mobility at an important phase in our journey. His experience across consumer technology and green mobility businesses brings valuable perspective to our marketing efforts. As the EV space aims to orient from specification-led to everyday mobility, I am confident that his deep knowledge and leadership will support our focus on delivering accessible and reliable electric mobility solutions for customers across the country.”
Over the course of his career, Pranesh has been associated with leading organizations in the consumer electronics and green mobility space, including Ather Energy, Samsung India Electronics, and Hewlett-Packard India Sales Private Limited. He holds a bachelor’s degree in mechanical engineering from Mangalore University and a Masters Diploma in Business Administration from Symbiosis Institute of Management Studies, Pune.
As Greaves Electric Mobility continues to strengthen its portfolio of electric two- and three-wheelers while expanding its retail and service footprint across India, Pranesh Urs’s appointment is expected to reinforce the company’s focus on delivering practical, dependable mobility solutions backed by robust product development and on-ground support.
