New Delhi: Green Gold Animation, the creator of India’s most beloved homegrown character Chhota Bheem, has announced a strategic partnership with EBG Group to launch India’s first-ever Chhota Bheem Themed Cafe in Hyderabad. This first-of-its-kind venture combines entertainment, dining, and retail to create a complete family experience, with an investment of ₹200 crore over the next three to five years.
Hyderabad, home to Green Gold Animation’s headquarters, has been chosen for the launch, with the first two outlets opening in Hitech City by December 2025. From here, the concept is set to expand nationwide before venturing into global markets.
The cafes will debut in two formats: a compact express model (25 x 40 ft) and a larger full-scale format (50 x 40 ft). Initially operating under a Company-Owned, Company-Operated (COCO) model, franchise partners will provide investment while EBG oversees operations, branding, and training. The venture aims to open 300 cafes across India, starting with 50 outlets in 2026, and is expected to generate 250+ jobs across multiple functions.
Designed as a child-centric destination, the cafes will feature beloved characters such as Chhota Bheem, Chutki, and Mighty Raju, with interactive play zones, storytelling corners, licensed merchandise, and engaging activities. The concept ensures not only fun but also a safe, healthy, and enriching environment for families.
Commenting on the launch, Rajiv Chilaka, Founder & CEO of Green Gold Animation, said, “Over the last 17 years, Chhota Bheem has grown beyond being just an animated character to becoming a cultural phenomenon loved by millions of children and families across India and beyond. Partnering with EBG Group allows us to extend this universe into a unique, real-world experience where families can bond, play, and create lasting memories together.”
Adding to this, Dr. Irfan Khan, Founder & CEO of EBG Group, said, “We focus on creating experiences that connect with consumers in meaningful ways. By partnering with Green Gold Animation, who share our deep care for our children and their growth, we are bringing together the power of a beloved IP and our expertise in experiential spaces to develop a one-of-a-kind cafe model. This is not just about food, but about creating joyful experiences that families will cherish.”
With Green Gold’s strength in IP creation, storytelling, and merchandise and EBG Group’s expertise in F&B, retail operations, and franchising, the partnership is set to create a 360° family entertainment ecosystem that blends lifestyle, dining, and play – redefining how families in India experience leisure and entertainment.
