Bangalore : Manu Prasad of Group M South has joined Urban Ladder the online furniture company as Director of Brand Marketing, with effect from 3rd November 2014. Manu Prasad will report to Rajiv Srivatsa, COO & Co-founder, Urban Ladder and will be a part of the senior executive team.
Manu Prasad joins Urban Ladder with extensive experience in brand marketing, social media and advertising from his previous stints at Group M, Myntra.com and the Times Group. At Urban Ladder, he will be in charge of the company’s brand marketing efforts across offline and social media platforms.
“Manu comes with a lot of valuable experience across marketing platforms and we are happy to have him on-board at Urban Ladder. Over the last two years, we have largely built the brand on social media with word of mouth about our product designs and exceptional customer service. We are confident that Manu will help us take the brand to greater heights and will help us achieve our long term vision of making Urban Ladder the most preferred furniture brand in India” said Rajiv Srivatsa, COO & Co-founder, Urban Ladder.
In 2013, GroupM hired Prasad as social media head for South. Based in Bengaluru, Prasad reported to Karthik Nagarajan, national head for social media. Prior to GroupM, Prasad was the head of social media with online retailer Myntra.com. Prasad comes with almost a decade of experience in traditional and digital brand management.
Urban Ladder has been aggressive with its hiring efforts and is attracting the best of talent across various functions and levels. The company plans to triple its headcount in the next one year.
