Mumbai: GroupM has promoted Somnath Saha to Managing Director of EssenceMediacom South Africa, effective January 2025. Previously serving as interim agency lead, Saha brings a unique blend of engineering precision and media acumen, with a stellar track record that includes two Cannes Awards and recognition as GroupM’s most-awarded executive.
Somnath Saha, Managing Director, EssenceMediacom South Africa: “I am both honored and excited to be leading EssenceMediacom as we address the convergence of media and data into one currency to reach client growth objectives. I am looking forward to working with my team and colleagues to create both a working environment that is inspiring and innovative, and makes our clients and our people truly proud to be part of EssenceMediacom – and, of course, I am going to make sure we win some awards along the way.”
Saha’s journey from mechanical engineering to media leadership has been marked by an ability to combine analytical thinking with creative solutions. His promotion underscores GroupM’s commitment to leveraging data and innovation to deliver transformative results for clients.
Claudelle Naidoo, CEO, GroupM Sub-Saharan Africa: “As part of our continued commitment to putting clients at the heart of everything we do, this appointment will play a pivotal role in helping us accelerate our transformation into a truly client-centric organization. Somnath is extremely talented and brings a wealth of experience in solving complex client challenges and converting them into growth opportunities. This marks an important milestone in our journey to deliver even greater value and growth to our clients, ensuring that their needs and aspirations remain at the forefront of our business.”
With Saha at the helm, EssenceMediacom is poised to further integrate media and data strategies to drive growth for clients while fostering a culture of innovation and excellence.
