Mumbai: Gulab, the contemporary cold-pressed oil brand built on the heritage of Gulab Oils, has unveiled its new campaign, The Good Side of Life, featuring actor Arjun Rampal. The campaign encourages consumers to embrace mindful, intentional living by making conscious choices in their everyday routines.
The campaign film captures serene slices of Rampal’s daily life, highlighting how Gulab’s cold-pressed oils seamlessly complement his calm, grounded lifestyle. Made using the traditional wooden ghaani method, Gulab’s oils are slowly churned to retain purity, aroma, and nutritional value—positioning the brand as more than a cooking ingredient, but a thoughtful companion for wholesome living.
Gulab emphasises that appreciating small, meaningful moments can help people reconnect with what truly matters. Rampal’s natural, unfiltered presence aligns with this philosophy, making him an apt ambassador for the brand.
Reflecting on the collaboration, Arjun Rampal said, “What drew me to Gulab isn’t just the product; it’s the ethos behind it. The brand embraces a philosophy of doing things right without shortcuts or distractions, which mirrors my own approach to life. To me, this is a meaningful partnership that echoes the way I live every day.”
Sharing his perspective, Dishit Nathwani, Founder & CEO of Gulab, noted, “Arjun embodies the balance we strive for: modern yet deeply rooted, sophisticated yet effortlessly genuine. His partnership amplifies our brand’s voice, connecting us with a broader audience that values authenticity. This collaboration forms a pivotal step in enhancing the visibility and impact of Gulab in a competitive landscape.”
With The Good Side of Life, Gulab aims to build a community that values good food, conscious choices, and purposeful living. The brand invites consumers to experience the purity of traditionally crafted cold-pressed oils and savour the goodness in every moment.
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