New Delhi: Haier Appliances India has strengthened its sport-o-tainment marketing play by coming on board as the Title Partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup 2026, scheduled from 7th February to 8th March.
Match Centre Live, positioned as one of India’s biggest digital cricket shows, offers fans in-depth match analysis, insider perspectives, expert conversations, and high-impact storytelling. Streaming on JioHotstar, the show delivers expansive coverage in multiple languages including English, Hindi, Tamil, Telugu, Kannada, Bangla, Bhojpuri, Marathi, and Haryanvi, enabling wide and inclusive reach. Haier’s partnership places the brand at the centre of this immersive cricket-viewing experience.
The association aligns with Haier India’s sport-o-tainment strategy, aimed at engaging young, premium, tech-savvy, and modern Indian consumers through marquee global sporting platforms. By leveraging cricket’s deep emotional connect and nationwide appeal, Haier seeks to strengthen its engagement with audiences across geographies and demographics.
Commenting on the association, NS Satish, President, Haier Appliances India, said, “Cricket in India is a national emotion that connects people across generations, geographies and cultures. Our association as the Title Partner of Match Centre Live onJioHotstar for the ICC Men’s T20 World Cup allows Haier India to engage with fans at scale. This partnership reflects our focus on building meaningful connections with young and premium consumers by seamlessly integrating our brand into a high-impact, insight-led cricket experience.”
As Title Partner, Haier will benefit from strong brand integration across Match Centre Live, including integrated logo units, verbal mentions across feeds, in-studio central screen branding, branded logo loops, astons, stings, wipes, and on-ground logo presence. The association will also be amplified through promos featuring JioStar talent, branded tickers, and in-show integrations, ensuring sustained visibility throughout the tournament.
Through this partnership, Haier will showcase its innovation-led premium appliance portfolio to millions of viewers across connected TV and mobile platforms, reinforcing its positioning as a technology-driven global brand while enhancing recall during one of India’s most watched sporting events.
