Advertising company Hakuhodo has acquired Singapore-based activation agency Integrated Communications Group.
Established in 2003, ICG has operations in China, Malaysia, Korea, India, Australia, Japan, Indonesia, Thailand, the Philippines, New Zealand, and Sri Lanka. It provides promotion planning, event production, marketing tool creation, retail management, creative development, digital production, and other services.
The 100 per cent buy-out by Hakuhodo is part of the company’s plans to strengthen its specialist marketing service platforms as it seeks to be counted among the world’s top marketing companies.
The acquisition of Integrated Communications Group (ICG) will “significantly enhance” Hakuhodo’s responsiveness and proposal platforms within the activation business domain across Asia Pacific, said the company in a statement.
Man Haw Kong, ICG’s Chief Executive and Chief Financial Officer, said: “We are extremely delighted to be joining the Hakuhodo Group. We are confident that we can derive a lot of strategic value from the partnership by leveraging on our complementary strengths. We are looking forward to a very successful partnership, and to propel our business significantly in the coming few years with their support.”
ICG’s subsidiaries are PMG Group, Thinc Group, Moving Content Solutions and Figment. The group employs 450 people in 18 offices and lists clients including HP, Intel, Seagate, Nokia and Microsoft.
