Mumbai: After the acquisition of MATH a marketing agency in entertainment, global ad company Hakuhodo has announced the launch of Trigger Happy Studios. This will be a Content Production studio across films, digital and other mediums.
With a plethora of live action & anime IPs already under their belt, a global distribution network and entertainment agencies across the world, through Trigger Happy Studios, they intend to Collaborate with Creative Partners across languages and regions in India to further expand their network.
Trigger Happy Studios will produce, market, and distribute feature films, digital content, and international co-productions across various platforms and markets. Moving forward, Trigger Happy Studios will look to merge the global strengths of Hakuhodo. and their expertise in the Entertainment Network. The studio will strive to break barriers and entertain audiences, enriching lives through its creative vision.
Amit Chandrra, CEO of Trigger Happy Studios emphasised the studio’s commitment to authenticity and creativity. He said, “At Trigger Happy Studios, we intend strongly commit to authenticity and creativity in storytelling. Our mission is to cultivate an environment where storytellers flourish, driven by genuine human experiences and sincere dedication to creativity. With Hakuhodo, we focus on shaping narratives that not only engage but also deeply resonate with audiences, enriching lives and fueling imaginations.”
Kosuke Kataoka, Managing Director of Hakuhodo India, Director of Trigger Happy Studios, highlighted the strategic importance of Trigger Happy Studios. “With Trigger Happy Studios, our vision is to deliver engaging content to diverse audiences. We are excited to leverage our strengths to explore new horizons in content creation, particularly within Indian cinema. Together, we aim to entertain audiences with innovative storytelling and unforgettable experiences.”
Jigyasa Sharma, Studio Head of Trigger Happy Studios, said, “ At Trigger Happy Studios, our passion for storytelling knows no bounds. We are driven by a shared purpose to create narratives that resonate deeply with audiences worldwide. Through creativity, we strive to push the boundaries of storytelling, leaving an indelible imprint on the hearts and minds of our audiences. We look forward to creating stories that inspire and entertain.”
