Gurugram: Hakuhodo Data Labs India Pvt Ltd, a subsidiary of the prestigious global network Hakuhodo Inc. from Japan, focuses on developing advanced MarTech tools for international enterprises. Shweta Sharma, a prominent leader in the e-commerce sector and the Chief Business Officer at AdGlobal360 India, heads the company as its CEO.
This move is followed by the launch of e-Genie, an omnichannel e-commerce media optimization platform, incubated in partnerships with Global CPG Brands.
Developed through a collaborative effort between Hakuhodo Japan and AdGlobal360 Innovation Lab with sei-katsu-sha as its core philosophy, e-Genie is engineered to deliver superior Return on Advertising Spend (ROAS). It harnesses a plethora of raw, complex, and hybrid signals from campaigns across various platforms. It churns out deeper insights that empower brands to optimize their budget utilization and refine their pricing and promotion strategies across digital commerce platforms.
With a proven track record of spearheading breakthrough products in eCommerce analytics and media optimizations, Shweta brings unparalleled expertise to her new role.
Kosuke Kataoka, Managing Director of Hakuhodo India, expressed his excitement on the launch – “We are very excited about the potential of the Indian Innovation Team in creating a niche global product. As Hakuhodo India, we are investing in adding high-tech product offerings to partner with our clients in their eCommerce growth” remarked Kataoka.
Shweta Sharma, added, “e-Genie gives the Power of eCommerce Media Optimization back to Brands. Many such tools were available for Digital Media Optimization but none for e-commerce. Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features. Furthermore, coupled with Digital Shelf Data, this will be a Potent BI platform for us to understand the Customer Purchase Drivers thereby helping our clients with gaining Market Share”.
“The successful implementation of e-Genie for Global CPG clients has demonstrated significant improvements, with upwards of 18% ROAS enhancement. Building upon this success, Hakuhodo Data Labs is committed to launching additional products such as data analytics and media optimization tools tailored for enterprises” added a statement issued by the company.
