Kolkata: Three Fourth Solutions (TFS) has secured the Halder Group mandate to enhance the brand’s visibility with an integrated marketing strategy.
Based in the Kolkata office, TFS will focus on articulating Halder Group’s vision and boosting its brand visibility through various platforms, managing social media, digital strategy, and public relations.
Established in 1924, Halder Group by Madan Mohan Halder marks its centenary this year. Emphasizing their expertise in rice and oil production, the company prioritizes humanity and community well-being. Committed to excellence, Halder Group plans to expand into retail to meet modern consumer needs efficiently.
The Halder logo rebrand and Odaana Oil packaging update signal innovation and excellence, modernizing the brand to align with trends and consumer preferences. Halder’s expansion into retail packs boosts its market presence.
Pragati Agarwala Jain, Partner and PR Strategist at TFS, expressed her enthusiasm about the collaboration: “We are thrilled to partner with Halder Group to amplify their legacy and impact in the industry. Our strategic focus will be on crafting compelling narratives that resonate with stakeholders, leveraging digital platforms to maximize Halder Group presence, and reinforcing their leadership position.”
Koustuv Halder, General Manager at Halder Group, believes collaborating with Team TFS can drive a shift towards a “digital first” strategy, potentially unlocking growth opportunities for the brand.
