Vijayawada: Hamara Brand has successfully executed a high-impact Transit Media – Auto Branding Campaign for Dabur Vatika, a trusted name in hair care solutions. The Below-the-Line (BTL) campaign aimed to raise mass awareness of Dabur Vatika’s unique blend of 10 powerful herbs and coconut, which reduces hair fall by up to 50% in just one month.
Targeting a dynamic female audience aged 16 to 59, the campaign strategically utilized high-visibility spaces across Vijayawada, ensuring Dabur Vatika’s presence in the city’s busiest areas. Auto branding, a widely visible and effective transit medium in Vijayawada, was leveraged to engage commuters, enhancing brand recall and effectively reaching the target audience.
The execution of the campaign presented challenges, particularly with competitive advertising rates in the sought-after transit medium. However, Hamara Brand’s expert team overcame these obstacles through meticulous planning and negotiation with local vendors, ensuring a cost-efficient yet high-quality campaign that aligned with Dabur Vatika’s brand objectives.
Brij Upadya, CEO of Hamara Brand, shared his thoughts on the success of the campaign, “This auto branding campaign for Dabur Vatika allowed us to connect with Vijayawada’s bustling commuter base while ensuring the brand stood out. Through meticulous planning and negotiation, we delivered exceptional results, strengthening Dabur Vatika’s presence and audience engagement.”
Hamara Brand is at the forefront of India’s media revolution, combining innovation and vision to redefine the media buying landscape. As the nation’s first e-commerce platform offering district-wise media coverage, Hamara Brand streamlines media transactions, empowering businesses to scale through strategic and cost-efficient campaigns.
With a mission to build India’s most comprehensive media ecosystem, Hamara Brand transforms a fragmented industry into a structured, transparent, and efficient marketplace. By leveraging cutting-edge technology, Hamara Brand facilitates seamless collaboration between advertisers, businesses, and media owners, creating value for stakeholders across the country.
“Our vision is to bring order to the media industry and unlock opportunities for everyone—from small-town entrepreneurs to multinational corporations,” shares the leadership team at Hamara Brand.
