Mumbai: Hari Om OTT, India’s first devotional streaming platform, has announced a strategic content distribution partnership with Amazon MX Player, marking a significant step in expanding the reach of spiritually rooted storytelling across India and global markets.
Under the agreement, Amazon MX Player will become the primary streaming destination for Hari Om OTT’s entire content library, including all upcoming originals. As part of the collaboration, select content will also be made available on Amazon Prime Video, further strengthening the platform’s international footprint.
Founded in June 2024, Hari Om OTT has been steadily building a niche in the devotional content space, focusing on culturally rooted, faith-based, and mythological narratives. Its catalogue includes titles such as Mata Saraswati, Jai Mahalakshmi, Jai Jagannath, and Shri Tirupati Balaji, alongside a pipeline of new original shows currently in development.
Commenting on the partnership, Priyannka Chaurasiya, Executive Vice President – Group, said, ” This partnership with Amazon MX Player marks an important milestone for Hari Om OTT. From the very beginning, our focus has been on telling devotional stories that are deeply rooted in Indian history yet resonate universally. Collaborating with a platform with such a vast global footprint enables us to take these authentically Indian stories to audiences worldwide, amplifying Indian voices and storytelling on an international stage. ”
With all existing and upcoming content now accessible via Amazon MX Player and Amazon Prime Video, the partnership is expected to significantly enhance discoverability and audience engagement for Hari Om OTT, positioning it as a key player in the fast-evolving spiritual content segment.
