Harpic has launched its ad campaign featuring brand ambassador actor Akshay Kumar. The campaign has been conceptualised by Havas Creative Network.
In the ad film, when questions are raised whether there is anything better than Harpic, brand ambassador Askhay Kumar declares he will give up acting if there is anything better. There is nail biting tension following his announcement, until the scientist declares that the product that is better than Harpic is a newer variant of the toilet cleaner. His announcement is followed by cheers and obvious relief from Kumar at not having to give up his career.
Credits:
Anupama Ramaswamy, Chief Creative Officer
Tarun Jha, Chief Executive Officer
Anirban Mozumdar, Chief Strategy Officer
Jaibeer Ahmad, Managing Partner – North
Avinash Chandra, Vice President
Lasna Sharma, Account Director
Binesh Sharma, Senior Creative Director
Aman Chaubey, Senior Copywriter
Mohini Varma, Executive Vice President and Planning Head – North
Anuraag Srivastava, Vice President – Strategy
Aatur Sharma, Agency Lead – Films and Production
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