Mumbai: Integrated digital agency Hashtag Orange has won the digital marketing mandate for Aparna Venster and Okotech, two flagship uPVC brands under Aparna Enterprises Ltd., a prominent player in India’s construction and building materials industry with a legacy spanning over three decades.
This strategic partnership will see Hashtag Orange take the lead on end-to-end digital initiatives including social media strategy, search engine optimization (SEO), and performance marketing, with the aim of strengthening the national presence of these Hyderabad-headquartered brands.
Commenting on the partnership, Sannareddy Aparna Reddy, Whole-time Director, Aparna Enterprises Ltd., said, “As we gear up for our next phase of growth, it is crucial to find a digital partner who understands both the category and the consumer mindset. We’re confident that Hashtag Orange’s strategic approach will help us reach new milestones.”
Aparna Venster, a trusted brand in uPVC windows and doors for over 15 years, and Okotech, known for its high-performance uPVC profiles, are poised to scale operations beyond South India. With a state-of-the-art manufacturing facility in Hyderabad and an assembly unit in Bangalore, the brands are well-equipped to cater to the growing demand from across the country.
Mukesh Vij, Founder, Hashtag Orange, added, “We’re excited to partner with Aparna Enterprises Ltd. to scale two of their marquee brands. Our focus will be on building a compelling digital narrative that matches the innovation and quality these brands represent.”
Alka Vij, Director, Hashtag Orange, further noted, “Aparna Venster and Okotech are already leaders in their segment in the South. Our goal is to amplify that success at a national level with insight-led, performance-driven campaigns.”
