Mumbai: Hashtag Orange, the Gurugram-headquartered integrated marketing agency, has promoted Gaurang Menon to Managing Partner & Creative Head – West. In his expanded mandate, Menon will continue to lead the agency’s Mumbai operations, with a sharper focus on growth, expansion and creative effectiveness.
Menon rejoined Hashtag Orange in 2024 as Regional & Creative Head – Mumbai, having earlier served as Creative Chief until 2022. Since his return, he has rebuilt and scaled the Mumbai office, delivering 40% year-on-year growth, onboarding marquee clients and strengthening the agency’s integrated capabilities across strategy, creative, production, media and performance marketing.
Under his leadership, the Mumbai branch has secured mandates across sectors including healthcare and nutrition, general insurance, education, skincare, men’s grooming and car-tech. The office has also won more than 10 industry awards across campaigns.
Key campaigns from the Mumbai team include Zuno General Insurance’s ‘Good Drivers Choose Zuno’ — a 360-degree digital and offline campaign — The Man Company’s Raksha Bandhan Rap of the Year, Swiss Beauty Craze Tribe Anthem, LPU Pros and Cons, and Celevida’s recent pan-India influencer campaign. Menon has also directed ad films for Zuno and Swiss Beauty, with the latter recently winning two industry awards.
Commenting on his elevation, Gaurang Menon said, “This role feels like a natural next step in my journey with Hashtag Orange. I’m excited to lead the Mumbai office into its next phase of growth by expanding our rockstar team, and building work that integrates strategy, creativity, and technology to deliver real business impact.”
Mukesh Vij, Founder, Hashtag Orange, said, “Gaurang has played a key role in transforming our Mumbai operations into a strong growth engine. His ability to win marquee clients while maintaining creative excellence has been instrumental. We are confident that under his leadership, the West region will continue to scale and strengthen our integrated offering.”
