MUMBAI: Integrated marketing agency, Hashtag Orange has partnered with fashion brand Monte Carlo to spearhead the concept and execution of their Winter Campaign for 2024. This collaboration looks to demonstrate how tech can elevate creative storytelling and craft visual experiences.
For 40 years, Monte Carlo has redefined Indian fashion with premium quality and timeless designs. Evolving from luxurious knitwear to all-season fashion, the brand remains a trusted name. Drawing on its knitwear expertise, Monte Carlo’s Winter Campaign 2024 aims to connect with audiences, delivering fashion in time for the upcoming season.
From concept to final execution, the Hashtag Orange team worked to realise the vision of the legacy brand’s campaign. By integrating Monte Carlo’s tagline ‘It’s the way you make me feel’, the Gurugram-based agency crafted a song that has now become the brand’s IP.
Mukesh Vij, founder Hashtag Orange, said, “Collaborating with Monte Carlo for their Winter Campaign 2024 has been an incredible journey for us. Our goal was to push creative boundaries while setting a new standard for the industry and we’re proud to have brought this vision to life. The positive reception so far is a testament to the hard work and innovation that went into every step of the process.”
Amit Shankar, co-founder, chief creative officer Hashtag Orange, said, “This campaign has been a defining milestone for both Hashtag Orange and Monte Carlo. From the drawing board to the finished project, our team poured their hearts into this campaign and the overwhelming response so far is a testament to that effort. The success we’ve achieved together has set a new benchmark for future collaborations. We are excited about what’s to come and look forward to continuing this momentum.”
Monica Oswal, executive director Monte Carlo, said, “Collaborating with Hashtag Orange has been an absolute pleasure. Their strategic insights and creative flair have played a significant role in turning our aspiration for this campaign into an exceptional result. We look forward to partnering with them for more such projects in the future.”
