In a significant strategic initiative to enhance its data-driven marketing capabilities, Havas India has officially launched CSA, the global technology, data, and analytics division of Havas. This move is designed to empower brands to leverage customer data more effectively and drive sustainable business growth.
As part of this initiative, Havas India has merged PivotConsult, the strategic consulting arm of PivotRoots, into CSA India. PivotConsult, which boasts a 55-member team, has a proven track record of delivering results for prestigious clients, including Kotak Bank, Bisleri, Wildcraft, Coca-Cola, and Samsung.
Gaurav Seth has been appointed as Managing Partner to lead CSA India’s operations, reporting to Shibu Shivanandan, CEO and founder of PivotRoots. Gaurav will be based in Mumbai.
CSA’s entry into the Indian market promises to blend global expertise with local insights, addressing the unique challenges faced by clients. By offering a holistic view of marketing performance, CSA aims to help brands maximize their return on investment, regardless of their current stage in data maturity.
Core Offerings of CSA India:
- CSA Tech: A robust suite of digital tools and services designed to drive automation, streamline data consolidation, and facilitate digital transformation.
- CSA Science: Proprietary tools and capabilities that prioritize measurement, ensuring that marketing efforts are both effective and data-driven.
- CSA Consult: Clients will gain access to a global network of experts, providing strategic insights to accelerate their growth trajectories.
Rana Barua, Group CEO, Havas India, SEA & North Asia, said, “The launch of CSA in India marks a significant milestone in our journey to offer integrated, data-led solutions to clients. As businesses increasingly look to data to fuel their growth, CSA’s blend of global expertise and local insights will provide them with the tools to navigate today’s complex landscape and deliver measurable results. With Gaurav Seth at the helm, and the integration of PivotConsult, CSA is poised to lead the way in helping brands harness the full potential of data to drive transformation and meaningful business outcomes. I wish the team the very best.”
Jamie Seltzer, Global EVP CSA & Mx Analytics said, “As the industry’s fastest growing market, India is experiencing exponential growth and it’s crucial for Indian brands to leverage their data & tech assets in a comprehensive, sophisticated manner. We’re excited to launch CSA in India at such a crucial moment in this market’s development, bringing a seamless, integrated approach to data, tech, and analytics to the region.”
Mohit Joshi, CEO, Havas Media Network India, said, “More than 50% marketers are struggling with redundant marketing technologies. They are spending a lot of time learning new technologies that are often sub optimally used and may not work well with other existing platforms. Havas CSA solves exactly this problem. Leveraging its experience with more than 1,000 clients globally and in India, this expert team in Martech and Adtech stands at the vital intersection of marketing, data, and technology. I wish Gaurav all the best in this new journey.”
Gaurav Seth brings more than 20 years of experience in the digital advertising industry to his new role as Managing Partner of CSA India. He has worked exclusively on data led marketing solutions for the last 15 years, leading more than 300 projects for ad networks, agencies, and product companies, making him one of the most recognised faces in the industry and a subject matter expert. With experience working with marketers as well as publishers, agencies and advertising technology companies, Gaurav has a comprehensive understanding of the complete marketing ecosystem. In his past eight years with global data management product company, Lotame, Gaurav was responsible for building the business in India from scratch, leading it to become the most recognised data management platform and exchange in India.
