Mumbai: Havas Life Mumbai and Shobiz have announced a strategic collaboration to deliver end-to-end experiential engagement solutions for healthcare and pharmaceutical brands in India, aiming to bridge the gap between scientific communication and large-scale experiential execution.
The partnership comes at a time when India’s healthcare communications landscape is undergoing a significant shift, with increasing emphasis on medically robust, experience-led, compliant, and measurable engagement models. The collaboration seeks to address a long-standing industry challenge—integrating deep scientific expertise with impactful experiential delivery.
Bringing together Havas Life Mumbai’s strength in health and medical communications and Shobiz’s capabilities in innovation-led experiential design, the alliance under Havas India aims to offer a unified solution for healthcare brands to engage healthcare professionals (HCPs), patients, and caregivers.
The combined offering will enable brands to leverage advanced technologies such as VR, AR, MR simulations, AI-powered interactive tools, and data-driven engagement platforms, creating immersive and outcome-driven experiences.
Charles Houdoux, Global Chief Client Officer Havas Health, CEO APAC-LATAM said, “By uniting the scientific rigor and healthcare leadership of Havas Life Mumbai, with the transformative power of experience design from Shobiz, we are redefining how the industry engages with healthcare professionals. This collaboration is not simply about communication or events — it is about building a new paradigm where knowledge, emotion, and experience converge to accelerate the understanding and adoption of innovation. Together, we are shaping a more connected, more immersive, and ultimately more impactful future for healthcare engagement — one that drives better decisions, deeper trust, and improved patient outcomes.”
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan and South Korea) said, “The collaboration between Havas Life Mumbai and Shobiz brings together two extraordinary powerhouses, one rooted in deep medical intelligence, the other in experiential innovation at scale. This partnership enables us to move beyond traditional engagement and create truly differentiated, more desirable experiences for the world of health & wellness. This is the future of experiential healthcare in India, and we are proud to be leading it.”
Commenting on the partnership, Dorelle Kulkarni, Managing Director, Havas Life Mumbai said, “Healthcare brands today need far more than communication—they need experiences that simplify complex science, inspire action, and build long-term trust. Our partnership with Shobiz brings together deep medical intelligence with world-class experiential capability, allowing us to create transformative, insight-led engagements that are impactful and measurable. Together, we are setting a new standard for health experiences in India.”
Sameer Tobaccowala, CEO, Shobiz said, “The future of healthcare engagement lies at the intersection of scientific credibility and immersive, thoughtfully curated experiences. By combining Shobiz’s legacy of delivering large-scale, technology-driven experiential solutions with Havas Life Mumbai’s deep understanding of the healthcare ecosystem, we are uniquely positioned to offer clients truly integrated and compliant engagement platforms that deliver tangible business outcomes and move the industry forward.”
