Singapore: Havas Media Network has appointed Pankaj Nayak as CEO of its Singapore operations and President of Southeast Asia, marking a significant leadership move aimed at accelerating the network’s growth in the region.
Nayak, a seasoned media veteran with over 25 years of industry experience, joins Havas following a nearly four-year tenure as Managing Director of Dentsu International’s Media group in Singapore. At Dentsu, he led the media division, strengthening capabilities across performance marketing, commerce, and data analytics.
Returning to Havas after previously serving as regional director during the Euro RSCG era, Nayak will spearhead the network’s Converged strategy across Southeast Asia. The Converged approach focuses on integrating talent, platforms, and expertise to deliver seamless, cross-functional solutions for clients in the dynamic SEA markets.
“I am excited to return to Havas at a pivotal time for the region. The Converged strategy, coupled with Southeast Asia’s growth potential, presents a unique opportunity to deliver integrated solutions that address evolving client needs,” said Nayak.
In his new role, Nayak will lead the expansion of Havas Media Network’s core offerings, including Havas Play (activation), Havas Market (commerce), and CSA (data & tech). He will also focus on driving strategic partnerships and acquisitions to strengthen the agency’s regional capabilities.
Rana Barua, Group CEO for Havas India, Southeast Asia, and North Asia, expressed confidence in Nayak’s leadership, “Asia’s diverse and rapidly evolving markets require a leader who understands the complexities and nuances of each country. Pankaj’s deep regional experience and proven ability to drive growth for global clients make him the ideal person to lead our Southeast Asia operations.”
