Beauty and personal care player Mamaearth has named Havas Worldwide India, the creative arm of Havas India, as its Agency on Record (AoR) following a multi-agency pitch. The scope of the mandate includes ATL, BTL, and digital.
Anuja Mishra, Chief Marketing Officer, Honasa Consumer (Mamaearth), said, “Mamaearth is a brand built on millennial beliefs and choices. In a short period of six years, the brand has emerged as an innovative and disruptive new-age beauty and personal care brand. We believe that in our next wave of growth, it would be imperative to further drive scale by exploring and disrupting different categories across cohorts, geographies, and channels. In this endeavour of driving growth anchored on brand love, we are stoked to welcome Havas Worldwide India as our creative agency partner.”
“The team at Havas has the advantaged mix of strong planning and creative credentials and experience in servicing legacy and new-age brands. Havas Worldwide India’s appointment comes at the back of an exciting and rigorous creative pitch process. The agency has demonstrated a strong understanding of fundamental consumer insights and an appreciation of the pivotal shifts in consumer beliefs coupled with a compelling storytelling ability,” he added.
Jaibeer Ahmad, Managing Partner, North, Havas Worldwide India, added, “In a world where the beauty industry is under constant scrutiny and the pressure to constantly evolve at a rapid pace, Mamaearth is a clutter-breaking brand. Their dedication to developing innovative solutions and pushing boundaries aligns well with our creative vision. We are excited to work with a forward-thinking brand like Mamaearth, where we will effectively leverage our knowledge and passion to enhance their message and engage their audience in a meaningful way. We look forward to partnering with them on their growth journey and collaborating to shape a compelling brand presence in the hearts of consumers.”
Mamaearth, founded by Ghazal Alagh and Varun Alagh, offers toxin-free baby care, skincare, and hair care products on www.mamaearth.in and e-commerce marketplaces like Amazon, Nykaa and Flipkart.
The development follows Havas Worldwide India’s business wins of 2022 such as Tata Cliq Luxury, IFB, Britannia The Laughing Cow, P&G, Badshah Masala and Celio.
