Mumbai: Havells India Limited has launched two captivating campaigns featuring Bollywood star Vicky Kaushal for its grooming range. The campaigns, built around the powerful message #TakeChargeofYourLook, spotlight Havells’ innovative grooming solutions designed to meet the needs of the modern man.
The Havells Super Grooming Kit and trimmer offer versatile, customizable products that allow for precision styling and effortless grooming. With these products, men can achieve their ideal look with ease and confidence, showcasing how everyday grooming can be a seamless part of their routine.
Conceptualized by 82.5 Communications, the campaign emphasizes Havells’ dedication to providing advanced grooming solutions that cater to the dynamic, fast-paced lives of modern consumers. It also underscores the growing significance of grooming as a means of self-expression, helping individuals take charge of their personal style journey.
The first film in the series offers a charming and humorous storyline, where Vicky Kaushal and his neighbor engage in a witty exchange. Through this interaction, the film showcases the effortless glide and precision of the Havells Super Grooming Kit, demonstrating how it allows users to achieve great results without any hassle.
The second film takes an empowering tone, where Vicky helps his friends navigate personal and professional opportunities. Through his advice, they discover how taking charge of their grooming can be a crucial step toward building confidence and unlocking their full potential.
Commenting on the launch of the campaign, Deepak Bansal, SBU Head – Electric Consumer Durables, Havells India, said, “Young consumers today are trendsetters who value grooming as an extension of their personality. They are quick to embrace innovative products that align with their lifestyle. With our advanced grooming range, Havells caters to this growing segment, delivering grooming tools that are easy to use, efficient, and stylish. The ‘Take Charge of Your Look’ campaign, led by Vicky Kaushal, resonates deeply with this audience, inspiring them to adopt a confident and self-assured approach to grooming early on.”
Also speaking at the launch, Rohit Kapoor, EVP of Marketing Communications at Havells India, added, “At Havells, we’ve observed a growing demand for grooming solutions that are not just functional but also integral to shaping personal identity. Today’s consumers seek products that resonate with their aspirations for confidence and self-expression. With Vicky Kaushal, a style icon for the youth and a symbol of charisma, leading our ‘Take Charge of Your Look’ campaign, we’re bringing this vision to life. His relatability and appeal perfectly complement our innovative grooming range, inspiring consumers to embrace their individuality and redefine their style journey.”
Chandana Agarwal, President, 82.5 North and East, shared her thoughts on the campaign: “Personal grooming is an intrinsic part of self-expression, and our campaign with Havells aims to inspire individuals to own their look with pride. With Vicky Kaushal as the face of this campaign, we wanted to bring alive the idea that grooming is not just about looking good—it’s about feeling empowered to make a mark in every sphere of life.”
Preeta Mathur, ECD 82.5 North added, “#TakeChargeofYourLook is more than just a mantra – it’s a battle cry for self-expression. With Vicky Kaushal at the helm, our films show stories of him mentoring those who seek advise on how to win in their everyday lives and also see him play it smooth as you groom yourself.”
The mega campaign will be supported with extensive digital and BTL push.
