HDFC Life has unveiled its campaign taking on the tough topic of financial planning for retirement. Titled ‘Kal Ka Reality Check’, the two-film campaign is designed to resonate with individuals aged 23 to 45 and beyond.
When planning their retirement, most people tend to overlook crucial factors like inflation and other rising costs. This leaves them vulnerable to potential financial challenges. HDFC Life, with ‘Kal Ka Reality Check’ took on a social experiment where shoppers were presented with two price tags for the merchandise of their choice. One was the price of today, and the other significantly higher price tag represented the price of the future.
In the second film, people were asked to list out their dream retirement and then estimate the funds they would need to live that life. When presented with the cost of their retirement plans as calculated by the experts, most found there to be a vast gap, showing them how unprepared they are for the future.
Vishal Subharwal, Chief Marketing Officer & Group Head – Strategy, HDFC Life, said, “Retirement planning is an exercise that needs to be done meticulously – taking into consideration every aspect of one’s life, in the future. For example, with increasing age, one needs to factor an increase in expenses especially related to health. One aspect that cannot be ignored is inflation. A retirement plan needs to factor inflation and enable individuals to build a corpus that can sustain them financially in a scenario where costs have gone up manifolds. Through our campaign, ‘Kal Ka Reality Check,’ we are on a mission to empower individuals to seize control of their retirement aspirations. It’s a call to action—start planning today.”
Rohan Hukeri, Executive Vice President, Mumbai & Delhi – Brand Solutions, Schbang, said, “Delving into the concept and ideation of this campaign was an exhilarating journey of creativity and strategic brilliance. At Schbang, we pride ourselves on transforming ideas into immersive experiences that resonate with authenticity. This campaign is a testament to our passion for pushing the boundaries of storytelling, aiming to not just capture attention but also leave a profound imprint on the audience’s psyche.”
