Mumbai: HDFC Life has unveiled its latest campaign, “Smart Age ka Smart Insurance”, aimed at reshaping perceptions around purchasing life insurance online.
The campaign leverages light humour and a touch of vintage charm to demonstrate the ease and convenience of buying life insurance digitally. Each ad film highlights key benefits, including 24×7 accessibility, expert guidance, and complete transparency, emphasizing how digital adoption has simplified the insurance buying experience.
“Digital has transformed how we approach life insurance — but a perception gap still exists. While customers today invest significant time in online research, actual purchase rates remain low. This is largely because life insurance continues to be viewed as complex and difficult to navigate,” said Pritika Shah, Head of Marketing, HDFC Life.
She added, “At HDFC Life, we understand that the modern, digital-first consumer seeks clarity, convenience, and control. Our new Buy Online campaign aims to bridge this gap by showcasing how www.HDFCLife.com empowers customers to explore plans in depth, get instant quotes, access expert support, and make informed choices 24/7. By simplifying the process and putting transparency at the forefront, we’re enabling customers to take confident steps toward securing their future — on their terms.”
The campaign encourages individuals to embrace digital platforms for life insurance, making the process smoother, more accessible, and empowering customers to take charge of their financial security.
