HDFC Life has launched a campaign themed #JeetKaInsurance for its plans like Sampoorna Jeevan and Click 2 Protect.
The campaign films ride on the ongoing cricket fever around the ICC Men’s World Cup. Each of the films draws an analogy between how far one is willing to go to ensure that your team succeeds on the field.
In one of the films, a group of men are watching the cricket action on one of their mobile phones, outdoors. The match situation is tense. The protagonist moves the group to position himself in the line of a crow, which promptly poops on his shirt. Immediately, the team’s fortune changes and good fortune strikes. A voice over explains that there are many ways to ensure #JeetKaInsurance in the game. But to guarantee one’s victory in life, the film moots HDFC Life Click2Protect Super.
Another film follows a similar exaggerated humour route. This one features a man at an office believing in wishing on eyelashes. Predictably, it works.
A third film set in an office amongst insurance professionals follows an interview format, to drive home the same message.
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