Heads Up for Tails, a pet lifestyle brand in India, has recently launched Dash Dog, an advanced engineered line of products designed to aid pets and pet parents in living active lives.
Based on extensive consumer insights and research, Dash Dog offers a range of innovative products that cater to the needs of pets who lead active lifestyles.
Using rich data science, the brand discovered a significant emerging market in the active-lifestyle segment for pets, which was being served by imported brands with a limited range of products at premium prices.
Recognising the opportunity to add value to consumers, the brand has developed Dash Dog, a line of products that support both indoor and outdoor activities for dogs, while ensuring their safety, comfort, and engagement. With Dash Dog, Heads Up for Tails aims to provide pet parents with a comprehensive solution to meet the evolving needs of their furry companions.
“We believe that dogs are meant to lead lives that include sufficient exercise and playtime and our products reflect that philosophy. Supported by deep data insights, consumer trend analyses and usage feedback, Dash Dog has been engineered to aid and encourage an active lifestyle for pets. As an unparalleled selection of athleisure gear for dogs, the brand is also modern and designed for being on-trend,” said, Rashi Narang, Founder of Heads Up For Tails.
This multi-category pet-care lifestyle brand has made violet its signature color and launched a diverse range of products that cater to pet parents. The brand offers a wide range of pet products such as Easy Walk Harnesses, 6 Way Leashes, On-The-Go Reversible Mats, Chew Toys, Comfort Toys, Floatable Fetch Toys, Rope Toys, Eclipse Bowls, and more.
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